Why is Apple hiding your new disappointing MacBook Pro?

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When there is a new iPhone to announce, Apple invites the world … When there is a bump spec for the iPad, then we Let's go to Chicago When the geekerati need to hear about changes to the operating system code, the tickets must be put to the point to be honest.

But updating the MacBook Pro machines? The family is in the list of Tim Cook's friends No moments of dry ice, no proclamations from above on the courage, not to tease one last thing … Just a quiet and simple page on the newsroom section of the Apple site with chips and images online No flashy layouts, no big speeches, no troop rallies or exciting demos.

This n & rsquo; Is not as if Apple had built its own theater for launch events like this …

Neither is it just a bump upgrade from specs to keep t The majority of gains will come from the move to Intel's eighth-generation i5 and i7 processors, and the l & # 39; Optional increase of 32GB RAM and 4TB SSD storage (even if you add up these options, you get the sticker price of $ 6,699. More tax.

What technology has been added is, as those who closely follow the evolution of the Mac family will realize, is transmitted from the iOS roadmap. In addition to power, the updated machines also gain the True Tone color control system from the Apple iPad, which uses light sensors to adjust the color temperature of the screen to match at best in the light of your environment.

It is at this moment that I went on the Apple YouTube channel to integrate the promotional video of Apple's new MacBook Pro … help me here, where is this ?

But that's also a time when Apple could have advanced the MacBook's technological footprint Pro. Instead of matching or exceeding the competition. But Tim Cook and his team did not deliver their game.

Jason Evangelho, of Forbes, talks about Intel's eighth-generation platform, but points out that screen technology is still obsolete and does not take advantage of any modern technique:

Apple. Dell introduced its InfinityEdge display on the XPS 13 more than three years ago. It sent my desire for hardware in overdrive because it just looks amazing and provides an incredibly beautiful display experience in a smaller chassis … It's just curious to know that ago nearly 4 years Dell outperformed Apple's MacBook Air in display technology, and now, other notebook makers are pretty much treating ultra-thin displays as standard at the # 39; future.

This is not just the screen that has remained frozen. The rest of the design, from the style to the peripherals marked the time. For all the critical reviews generated, Apple has changed … not much. Pete Pachel from Mashable:

Apple has done virtually nothing to address major concerns about the current design of the MacBook Pro that debuted in October 2016. There is still a dubious Touch Bar in place of the row of functions. The laptop still relies only on four USB-C ports and a headphone jack for connectivity.

And there is another coaching effect highlighted by Chris Mills at BGR. Apple has removed the 2015 edition of the MacBook Pro. This means that the Pro family has no more machines with prolific USB-A ports, HDMI ports, SD card slots or the well-liked Mac keyboard:

More important for loyalists, the MacBook Pro 2015 was the latest model The traditional keyboard design of Apple before the keyboard switch "butterfly". The new, more complicated mechanism, found on all of Apple's current MacBooks, has never been as sensitive as Apple's original keyboards, with a perception of less rattling and less movement. Of course, there is also the fact that the new butterfly keyboards have had serious reliability issues. Dust or a single grain of sand under a key can break it, and Apple had to start a free four-year replacement program after so many problems were reported.

How much care and attention has Apple put in the launch of updated MacBook Pro machines compared to rest of its current product range? What is the pride of the material that has allowed the company to stay alive? Is the material really a leap forward or a minimal upgrade of the bottle?

Exactly. If Apple does not want to pay anything other than advertising for the MacBook Pro, why would you?

Now, read why the MacBook Pro's keyboard is the biggest "screwing" of Apple …

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When there is a new iPhone to announce, Apple invites the world: when there is a bump spec for the iPad, then we leave for Chicago with a lot of ostentation and ceremony When the geekerati need to hear about operating system code changes , the tickets must be put to be fair.

But the MacBook Pro machines update Apple's approach tells you exactly where the Mac family is in the list. Tim Cook's friends., no proclamations from above on courage, no teasing "one more thing" Just a calm and simple page on the newsroom section of the Apple website with chips and images online No showy layouts, no big speeches, no rallying troop or exciting demos.

This n '# 39; is not as if Apple had built its own theater for launch events like this …

It's not a no more than a specification upgrade to keep things in order, although the majority come from the switch to the Intel i5 and i7 8th generation processors, and the optional increase to 32GB of RAM and 4TB SSD storage (although when you add up these options, you get the price of $ 6,699.

What technology has been added is, as those who closely follow the evolution of the Mac family will realize, is transmitted from the iOS roadmap. In addition to power, the updated machines also gain the True Tone color control system from the Apple iPad, which uses light sensors to adjust the color temperature of the screen to match at best in the light of your environment.

It is at that point that I went on the Apple YouTube channel to be able to integrate the promotional video of Apple's new MacBook Pro … help me here where is it?

But that's also a moment where Apple could have advanced the company's business. technology footprint of the MacBook Pro. Instead of matching or exceeding the competition. But Tim Cook and his team did not deliver their game.

Jason Evangelho, of Forbes, talks about Intel's eighth-generation platform, but points out that screen technology is still obsolete and does not take advantage of any modern technique:

Apple. Dell introduced its InfinityEdge display on the XPS 13 more than three years ago. It sent my desire for hardware in overdrive because it just looks amazing and provides an incredibly beautiful display experience in a smaller chassis … It's just curious to know that ago nearly 4 years Dell outperformed Apple's MacBook Air in display technology, and now, other notebook makers are pretty much treating ultra-thin displays as standard at the # 39; future.

This is not just the screen that has remained frozen. The rest of the design, from the style to the peripherals marked the time. For all the critical reviews generated, Apple has changed … not much. Pete Pachel from Mashable:

Apple has done virtually nothing to address major concerns about the current design of the MacBook Pro that debuted in October 2016. There is still a dubious Touch Bar in place of the row of functions. The laptop still relies only on four USB-C ports and a headphone jack for connectivity.

And there is another coaching effect highlighted by Chris Mills at BGR. Apple has removed the 2015 edition of the MacBook Pro. This means that the Pro family has no more machines with prolific USB-A ports, HDMI ports, SD card slots or the well-liked Mac keyboard:

More important for loyalists, the MacBook Pro 2015 was the latest model The traditional keyboard design of Apple before the keyboard switch "butterfly". The new, more complicated mechanism, found on all of Apple's current MacBooks, has never been as sensitive as Apple's original keyboards, with a perception of less rattling and less movement. Of course, there is also the fact that the new butterfly keyboards have had serious reliability issues. Dust or a single grain of sand under a key can break it, and Apple had to start a free four-year replacement program after so many people reported problems.

How much care and attention has Apple put in the launch of updated MacBook Pro machines compared to rest of its current product range? What is the pride of the material that has allowed the company to stay alive? Is the material really a leap forward or a minimal upgrade of the bottle?

Exactly. If Apple does not want to pay anything other than advertising for the MacBook Pro, why would you?

Now read why the MacBook Pro's keyboard is Apple's biggest "screwing" …