BMW follows trends with a new intelligent personal assistant

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Giving a name to your BMW will be a bit more complicated once the company's intelligent personal assistant arrives in the spring of 2019. Like Amazon's Alexa or Siri, the new AI-based assistant responds to a voicemail message from someone in the car. the default is "Hey BMW". Using the manufacturer's digital customer profile called BMW ID, owners can change the name of the prompt to what they want, said Dieter May, senior vice president of digital products for the BMW group. or anything that is likely to trigger the system accidentally. In other words, do not call your car "baby".

According to BMW, the Intelligent Personal Assistant is there to help you feel more relaxed, remember your heating and infotainment settings and, in general, make your car more personalized. Here is the video version of the company:

In an interview after introducing Intelligent Personal Assistant in San Francisco today, May said that the reason the company will deploy the AI ​​in 23 languages ​​and markets in March 2019 is that voice control, with the Gestural and tactile controls, is the type that consumer trends predict to car buyers in the future.

"We've been following the consumer electronics business for two and a half or three years," he said, "and that was a logical step, we brought Amazon Alexa into the car, and now we're complimenting the strategy. Third party with our own assistant, which allows us to manage all aspects of the car in the future.The process was long, but all the time we validated and reviewed the consumption trends.

BMW Intelligent Personal Assistant is not related to an individual vehicle but to the cloud. In this way, once any BMW equipped with AI technology has confirmed your identity, you will feel like a personal BMW. Rentals and car sharing, for example, will now look like a new cell phone, said May, where your favorites will automatically be filled. "The transition between cars should be very easy," he said.

Intelligent Personal Assistant does not just set navigation routes ("Hey BMW, bring me home"). He can also understand and respond to slightly vague statements such as "Hey BMW, I feel tired", which according to the company will trigger "a program of vitality that adjusts the mood, music and temperature, among others the driver feels more awake. "

Next March, BMW will launch its intelligent personal assistant in the United States, Germany, the United Kingdom, Italy, France, Spain, Switzerland, Austria, Brazil and Japan. China will be added to this list in May 2019. Offer the AI ​​Wizard as part of the Live Cockpit Professional technical package. BMW does not say yet how much will cost the assistant.

BMW also points out that the options offered by Intelligent Personal Assistant at launch are not all that it will be able to do. Future enhancements include the ability to talk to your car through a smart speaker or smartphone, as well as interact with other digital voice assistants. The IA tech "will also be able to give fuel-efficient driving advice or think in advance to the driver if necessary.This could alert the driver of problems (" Tire pressure is low "), for example , or even make an appointment with a BMW service center, "explains BMW.

A final note The press release from BMW's Intelligent Personal Assistant includes this line: "Not only does he wait for the captain, but he is always there to help him or even to give an informal conversation (" Hey BMW, what's life? ")." Because that's exactly what we all expected to buy a new BMW, right?

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Giving a name to your BMW will be a bit more complicated once the company's intelligent personal assistant arrives in the spring of 2019. Like Amazon's Alexa or Siri, the new AI-based assistant responds to a voicemail message from someone in the car. the default is "Hey BMW". Using the manufacturer's digital customer profile called BMW ID, owners can change the name of the prompt to what they want, said Dieter May, senior vice president of digital products for the BMW group. or anything that is likely to trigger the system accidentally. In other words, do not call your car "baby".

According to BMW, the Intelligent Personal Assistant is there to help you feel more relaxed, remember your heating and infotainment settings and, in general, make your car more personalized. Here is the video version of the company:

In an interview after introducing Intelligent Personal Assistant in San Francisco today, May said that the reason the company will deploy the AI ​​in 23 languages ​​and markets in March 2019 is that voice control, with the Gestural and tactile controls, is the type that consumer trends predict to car buyers in the future.

"We've been following the consumer electronics business for two and a half or three years," he said, "and that was a logical step, we brought Amazon Alexa into the car, and now we're complimenting the strategy. Third party with our own assistant, which allows us to manage all aspects of the car in the future.The process was long, but all the time we validated and reviewed the consumption trends.

BMW Intelligent Personal Assistant is not related to an individual vehicle but to the cloud. In this way, once any BMW equipped with AI technology has confirmed your identity, you will feel like a personal BMW. Rentals and car sharing, for example, will now look like a new cell phone, said May, where your favorites will automatically be filled. "The transition between cars should be very easy," he said.

Intelligent Personal Assistant does not just set navigation routes ("Hey BMW, bring me home"). He can also understand and respond to slightly vague statements such as "Hey BMW, I feel tired", which according to the company will trigger "a program of vitality that adjusts the mood, music and temperature, among others the driver feels more awake. "

Next March, BMW will launch its intelligent personal assistant in the United States, Germany, the United Kingdom, Italy, France, Spain, Switzerland, Austria, Brazil and Japan. China will be added to this list in May 2019. Offer the AI ​​Wizard as part of the Live Cockpit Professional technical package. BMW does not say yet how much will cost the assistant.

BMW also points out that the options offered by Intelligent Personal Assistant at launch are not all that it will be able to do. Future enhancements include the ability to talk to your car through a smart speaker or smartphone, as well as interact with other digital voice assistants. The IA tech "will also be able to give fuel-efficient driving advice or think in advance to the driver if necessary.This could alert the driver of problems (" Tire pressure is low "), for example , or even make an appointment with a BMW service center, "explains BMW.

A final note The press release from BMW's Intelligent Personal Assistant includes this line: "Not only does he wait for the captain, but he is always there to help him or even to give an informal conversation (" Hey BMW, what's life? ")." Because that's exactly what we all expected to buy a new BMW, right?