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But a leader who is familiar with these discussions pours cold water on the idea. He says that subscriptions directly between a content provider and a subscriber, similar to how the the Wall Street newspaper and New York Times selling their services online is the preferred method for these publications, as opposed to bundling content. Especially since these newspapers sell monthly subscriptions for 15 dollars (NY Times) and 37 dollars (WSJ). In addition, they might be afraid of having to deal with Apple's demands.
On the other hand, Apple has an extensive platform of iPhone users, more than 1.3 billion at the last count, and with senior executives such as SVP Internet software and Eddy Cue's services involved in the negotiations, anything could happen. Regardless of whether Apple is having these newspapers sign on the dotted line, it seems that Apple will be looking to combine Texture with Apple News to offer consumers a wide range of magazines and newspapers at a low monthly price.
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