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We know
Apple
Looking first at the good news, credit goes to Macotakara and 9to5Mac for getting the official name of the iPhone 9 via a presentation on Chinese operator marketing. The iPhone 9 is actually called the "iPhone XC" and it comes down to the naming convention of the iPhone 5C that Apple used previously for the budget edition of the iPhone 5. It's a decision interesting, but the rest of the news is less encouraging …
While the same operator lists the Chinese tariffs for the new iPhones, which corresponds to the reports of significant price reductions, a very credible source announced in the 11th hour that the iPhone XC would actually be much more expensive than expected.
CNBC Goldman Sachs estimates that the price of the iPhone XC will be 849 dollars. This is considerably higher than the $ 699 that others have said and has the effect of pushing the iPhone XS towards the price of $ 999 from the iPhone X, and the new iPhone XS Max even higher than that.
Goldman analyst Rod Hall also admitted that their previously conservative price estimates for Apple were false, claiming that we "take this opportunity to eat our hat".
If Goldman Sachs is right (and the language certainly suggests that the bank is confident), it would be a blow to customers who have long been led to believe that the iPhone XC would be a good deal. Something that made sense given the model has notable compromises compared to the iPhone XS and the iPhone XS Max.
The iPhone XC should also be late at the market.
Despite this, I suspect that Apple's three new iPhones will continue to provide the company's highest revenue for several years, as they represent the most complete generation of the iPhone line for generations. Now, if only this innovation would have repercussions on the less promising 2019 models…
___
Follow Gordon on Twitter, Facebook and Google+
More about Forbes
The name & # 39; iPhone XS Max & # 39; is revealed in a new leak
First official image of Apple's iPhone XS leaks
Apple's iPhone 9 has more compromises than expected
Delay of the release date of the Apple iPhone 9 Faces
Apple iPhones after in-display drives
">
We know
Apple
Looking first at the good news, credit goes to Macotakara and 9to5Mac for getting the official name of the iPhone 9 via a presentation on Chinese operator marketing. The iPhone 9 is actually called the "iPhone XC" and it comes down to the naming convention of the iPhone 5C that Apple used previously for the budget edition of the iPhone 5. It's a decision interesting, but the rest of the news is less encouraging …
While the same operator lists the Chinese tariffs for the new iPhones, which corresponds to the reports of significant price reductions, a very credible source announced in the 11th hour that the iPhone XC would actually be much more expensive than expected.
CNBC Goldman Sachs estimates that the price of the iPhone XC will be 849 dollars. This is considerably higher than the $ 699 that others have said and has the effect of pushing the iPhone XS towards the price of $ 999 from the iPhone X, and the new iPhone XS Max even higher than that.
Goldman analyst Rod Hall also admitted that their previously conservative price estimates for Apple were false, claiming that we "take this opportunity to eat our hat".
If Goldman Sachs is right (and the language certainly suggests that the bank is confident), it would be a blow to customers who have long been led to believe that the iPhone XC would be a good deal. Something that made sense given the model has notable compromises compared to the iPhone XS and the iPhone XS Max.
The iPhone XC should also be late at the market.
Despite this, I suspect that Apple's three new iPhones will continue to provide the company's highest revenue for several years, as they represent the most complete generation of the iPhone line for generations. Now, if only this innovation would have repercussions on the less promising 2019 models…
___
Follow Gordon on Twitter, Facebook and Google+
More about Forbes
The name & # 39; iPhone XS Max & # 39; is revealed in a new leak
First official image of Apple's iPhone XS leaks
Apple's iPhone 9 has more compromises than expected
Delay of the release date of the Apple iPhone 9 Faces
Apple iPhones after in-display drives