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With September's big Apple scheduled for this week, Sept. 12, many speculate that Tim Cook and his team will take the opportunity to launch a MacBook Air update at the event.
Apple CEO Tim Cook (R) presents a MacBook Pro at a product launch at Apple's headquarters in Cupertino, California (Photo: Josh Edelson / AFP / Getty Images)
Earlier, in October, Apple used a separate event to launch "second-tier" products, such as the iPad or MacBook, to keep the September event focused exclusively on the iPhone. But the last few years have been marked by the move to the iPad in March, while MacBook launches have been removed from public events and relegated to website updates with fanfare.
But suppose Apple decides to load the event with new hardware (which would help not think about the lack of real breakthrough in the iPhone Xs and XS Max).
The recent IFA show in Berlin saw a series of new laptops launched by many manufacturers, setting the tone and trend for wearable computing. It is clear that the trend is for thinner devices, smaller goggles and 4G LTE connectivity is on board.
Although it may be a step too far for Apple (although the patent was filed early last year), there is no doubt that any new laptop released will follow trends or be horribly exceeded.
And that's where it gets curious. The MacBook is actually the MacOS-powered hardware industry that is closer to the current design philosophy, but the MacBook Air has been specifically launched to be the ultra-slim and fashionable laptop.
Without any update of the MacBook Air, Apple will revitalize the range to achieve its original goal? Will the MacBook Air remain the entry-level MacOS notebook? Will the MacBook strive to be the finest and most powerful machine?
And no matter what Apple decides to do with its second-tier product, I'm intrigued to see if it alone announces new laptops, if laptops support the iPhone, or if the hardware remains silent. sneaks onto the Apple Store shelves in the hope that no one will notice it.
Learn more about the impossible future of the MacBook Pro …
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With September's big Apple scheduled for this week, Sept. 12, many speculate that Tim Cook and his team will take the opportunity to launch a MacBook Air update at the event.
Apple CEO Tim Cook (R) presents a MacBook Pro at a product launch at Apple's headquarters in Cupertino, California (Photo: Josh Edelson / AFP / Getty Images)
Earlier, in October, Apple used a separate event to launch "second-tier" products, such as the iPad or MacBook, to keep the September event focused exclusively on the iPhone. But the last few years have been marked by the move to the iPad in March, while MacBook launches have been removed from public events and relegated to website updates with fanfare.
But suppose Apple decides to load the event with new hardware (which would help not think about the lack of real breakthrough in the iPhone Xs and XS Max).
The recent IFA show in Berlin saw a series of new laptops launched by many manufacturers, setting the tone and trend for wearable computing. It is clear that the trend is for thinner devices, smaller goggles and 4G LTE connectivity is on board.
Although it may be a step too far for Apple (although the patent was filed early last year), there is no doubt that any new laptop released will follow trends or be horribly exceeded.
And that's where it gets curious. The MacBook is actually the MacOS-powered hardware industry that is closer to the current design philosophy, but the MacBook Air has been specifically launched to be the ultra-slim and fashionable laptop.
Without any update of the MacBook Air, Apple will revitalize the range to achieve its original goal? Will the MacBook Air remain the entry-level MacOS notebook? Will the MacBook strive to be the finest and most powerful machine?
And no matter what Apple decides to do with its second-tier product, I'm intrigued to see if it alone announces new laptops, if laptops support the iPhone, or if the hardware remains silent. sneaks onto the Apple Store shelves in the hope that no one will notice it.
Learn more about the impossible future of the MacBook Pro …
