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A year after Apple made big – but expensive – changes to its range of smartphones with the iPhone X, it could finally have a redesigned and cheaper phone for the rest of us.
The company plans to host an event Wednesday at 10 am Pacific time on the campus of Steve Jobs, on its Cupertino campus in California. During the event, it is likely that will present three new iPhones, according to media reports. Two of the models, according to rumors of the iPhone XS and the iPhone XS Max, will include all the novelties. But for once, the most intriguing model of the trio can be the most affordable.
According to Bloomberg, Apple should introduce a device that looks like the iPhone X but uses less expensive components, such as an LCD instead of a more dynamic OLED screen, to reduce costs. According to the publication, his name is the iPhone Xr. The publication said the new device will sport multiple colors and will feature aluminum sides instead of stainless steel as the iPhone X.
Look at this:
Launch event of the iPhone XS 2018: all we are waiting for
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It would have a "near" screen of 6.1 inches, which would make it larger than the iPhone 8 Plus, the iPhone X and its successor, the famous iPhone XS.
This new model is a signal that while the prices of super-premium smartphones such as the iPhone X and Samsung Galaxy Note 9 are increasing more than ever, even a company with as faithful a follow-up as Apple needs to do more for those most concerned about their crowd budget. The iPhone X could be a success, but overall, Apple starts to see its market share erode more affordable options Huawei's tastes, OnePlus and Xiaomi are starting to turn heads.
Let's face it, being an iPhone fan has been difficult unless you're ready to shell out $ 999 – or more – for the iPhone X. If you want one of the smartphones in the world Apple last year could not splurge for the iPhone X, you were stuck to buy the iPhone 8 or the iPhone 8 Plus – phones that have a design introduced in 2014. You also did not have access to Apple's Face ID technology, the new feature last year.
This new iPhone X style "budget" phone is not cheap, considering its $ 700 price tag, but it's a far cry from dropping a big or bigger on Apple. The larger display and the likelihood that it also gets a face ID make it an attractive option for consumers who do not want to spend a lot on their next iPhone.
"It's a good way for Apple to bring people with older devices, such as the 6 and 5S, to upgrade," said Carolina Milanesi, an analyst at Creative Strategies. "It will feel like having a modern device because it will look like one of the new ones, but not at a cost."
Apple declined to comment.
Difficult competition
Apple, which became the first company in the United States in billions of dollars in August, has experienced strong growth in recent years. The company's revenue forecast for the fourth quarter indicates that it is optimistic about the phones expected Wednesday.
Although its phones have proven extremely cost-effective, they are not ubiquitous around the world. Some of its competitors are seeing their sales increase even more. In the June quarter, Huawei surpassed Apple to become the world's second largest handset provider, according to several analysts.
The Chinese phone maker, which has been virtually excluded from the US market, delivered 54 million handsets in the quarter, up 41 percent from the previous year, said researcher Canalys in August. Apple sold 41.3 million iPhones during this quarter, an almost flat level compared to 41.03 million the previous year.
"Huawei's importance to overtake Apple this quarter can not be overstated," said Ben Stanton, analyst at Canalys. "It's the first time in seven years that Samsung and Apple do not hold the top two positions."
He added that Apple and its main rival, Samsung, were both to make their portfolio "more competitive", especially in terms of price.
Not a low cost phone maker
Outside of the iPhone SE, which uses older specifications and a small body, Apple has shown some reluctance to complete its product family. She would prefer to sell fewer phones at higher prices than millions of cheap devices.
In the third fiscal quarter ended June, the average price of its iPhones was $ 724, up from $ 606 a year ago. This means that many of us have been happy to accompany these strong price increases.
Prices have gone from $ 649 to the entry – level iPhone 7 in 2016 to $ 1,149 for the iPhone X 's large capacity last year.
Apple's competitors usually sell most of their devices for a lot cheaper. The average selling price of Samsung's smartphones is $ 373 in the second quarter, while that of Huawei was $ 278, according to Canalys. But some of the cheapest phones launched by Huawei still have high-end components.
Despite the cheaper iPhone option, Apple is not going to follow the lead of its competitors. It is expected that the pricing of its iPhone is even higher for some models. According to Bloomberg, Apple's two high-end models will feature sharper, more expensive OLED displays, enhanced dual cameras, glass backs, and stainless steel edges. One of them, the 5.8-inch model, will not have a lot of visible changes, but a faster processor.
The other will have a 6.5-inch display, according to Bloomberg, making it one of the biggest smartphones on the market. In comparison, the new Samsung Galaxy Note 9 has a 6.4 inch screen. The most significant changes to this device will be more visible in software, such as the ability to view content in applications side by side, the publication said. The biggest phone will probably start at $ 999 or more.
"As the iPhone X was the best-selling iPhone this year, despite the $ 999 starting price, we believe Apple understands that consumers are willing to pay for a superior experience."
Where is the iPhone SE?
Apple's past attempts with making cheaper phones have yielded mixed results. He introduced the plastic and colored iphone 5c in 2013, but it was not cheap enough to attract price-sensitive buyers, nor flashy enough for everyone. Apple has never made a second version of its C device.
Samsung, which also faces pressure from cheaper phone providers, has been able to remain the best dog because of its well-balanced portfolio. Friday, he declared that his intermediate level Galaxy A6 will cost $ 360 when it launches on the US market on September 14th. This is only the last of the countless products to cross a wide range of prices.
"Consumers are increasingly looking for innovative features and high-quality hardware in mid-level mobile devices," Samsung said in a press release announcing the launch of the phone.
Apple has been more successful with the SE iPhone, the cheapest phone from Apple. The company launched the 4-inch iPhone SE in March 2016. At the time, it was a return to the old Apple iPhone models and was the option for people wanting a screen smaller than the iPhone 6.7 inches. The following year, improved storage options but kept everything the same.
"Apple needs to redesign its portfolio," said Stanton. "iPhone SE has probably reached the end of its life".
We do not know when successor to the iPhone SE may appear – maybe a surprise appearance on Wednesday? Until then, this new lower iPhone X successor, as well as a cheaper iPhone 8, might be the only legitimate budget options.
Being an Apple fanboy is not cheap.
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