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As expected, Apple's big event on September 12th highlighted the new technology giant's release of its new iPhone Xs and Xr models.
Compared to previous events of Apple, the company has not unveiled surprises that have disconcerted various media and analysts.
That said, there was a handful of notable announcements related to Apple's popular iPhone, Apple Watch, and its approach to software and the internal hardware that binds its products.
Here are five of the biggest announcements of Apple's annual Apple event at the Steve Jobs Theater in Cupertino, California.
Here are the new iPhones that everyone is talking about
Apple's new iPhone Xs and Xr models represent the next version of the company's previous iPhone X model, launched last year. Like the iPhone X, the new models incorporate Apple's Face Recognition feature, which allows users to unlock their smartphones by watching them.
The iPhone Xs contains a 5.8-inch Super Retina OLED screen while the Xs Max has a 6.5-inch version of the same screen. Both versions are available in gold, space gray or silver. The cheapest version of the iPhone X with the most limited storage amount (64GB) will cost $ 999, while the base price of Xs Max will start at $ 1,099.
The Apple iPhone Xr model is the cheapest of the new iPhones, with a starting price of $ 749. This model does not have the pressure-sensitive 3D Touch feature like its more expensive siblings, and its display screen contains a lower-quality LED "Liquid Retina" display that displays "Super Retina".
The iPhone Xr model will be available in white, black, blue, yellow, coral and red.
There is a new Apple Watch in town
The new Apple Watch Series 4 device has a screen 35% larger than its predecessor and is available in two different sizes: 40 mm or 44 mm.
People will be able to buy the Apple Watch Series 4 with GPS for $ 399, while the version with cellular connectivity will cost $ 499. Both watches will be available in three different finishes in silver aluminum, gold and gray space.
Apple has not improved the autonomy of the new Apple Watch, and still works for 18 hours before needing to be recharged.
Apple wants to be good for your heart
Apple CEO Jeff Williams spoke about the company's technology features, which he incorporated into his new Apple watches.
"The Apple Watch has become a smart guardian for your health," he said.
The new Apple watches, using an optical sensor, can warn a person if his heart rate is too low and monitor the heart rate of people in the background. Williams said the new Apple watch could help detect atrial fibrillation (an irregular heartbeat), although he said it would not "capture every instance."
Apple has also installed in its watches a new heart rate sensor that operates the device as an electrocardiogram or ECG. He said it was the first ECG product "offered directly to consumers" and said that Apple "had received FDA clearance" for medical use.
Dr. Ivor Benjamin, president of the American Heart Association, came on the scene to praise Apple's health efforts and said he was "inspired by the potential of technology to save lives."
Start taking better pictures with your new iPhone
One of the most exciting new features that Apple announced was its new iPhone cameras.
Phil Schiller, Apple's senior vice president of global marketing, talked about a new Apple portrait mode that now allows users to adjust the depth of field of a photo after it is taken.
With the added feature, photographers can change the display level of the photo's background so they can better highlight the subject of the image. This is a big deal for aspiring photographers who do not know the nuances of shooting professional portraits with their smartphones.
As Fortune John Patrick Pullen pointed out via Twitter that the Lytro photography company launched a similar feature in 2012, but it did not take off with consumers.
Use augmented reality to better play basketball
Apple is a strong supporter of augmented reality technology and starring Steve Nash, a member of the NBA Hall of Fame, to demonstrate why viewing digital images of the real world is a big problem.
Nash introduced a version of the HomeCourt mobile app designed for new iPhones that can track a person's movements on a basketball court without resorting to additional sensors scattered throughout the area.
The app incorporates various iPhone sensors to monitor a person playing basketball and can display digital graphics on a person's phone, giving him statistics about that player's performance.
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Some of these statistics include the time it takes for people to throw their shots, the angle of their outings and their overall speed on penalties. It can also display (via its AR interface) the number of shots taken by users during a training session.
"I really wish when I was younger we had these tools," Nash said.
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