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Lau said the OnePlus TV would be endowed with artificial intelligence and would feature a sort of wizard, and that it would also connect seamlessly with your smartphone. He did not specify whether he would use Alexa, Google Assistant or some kind of internal AI. There is also no word on the specs, but it should have 4K HDR to follow even the basic models of Samsung, LG, TCL and Vizio.
OnePlus TV is still in its infancy, but could be launched as early as 2019. According to Mr. Lau, consumers buying less TVs than smartphones, OnePlus would update them at least five years after their launch. "This process will have to be progressive," he said. "It will not be something perfect and absolutely complete and revolutionary from the beginning, so we can not expect everyone to get up too early."
It is a brave gesture to embark on an industry whose margins are significantly reduced as other manufacturers flee en masse. It is also a delicate period for electronics manufacturers in China, Trump threatening to cut new tariffs in China, this time for consumer electronics. However, the same could be said of its move to smartphones in 2014. "It's a big step forward … that we've achieved with deep thought and reflection," Lau said. "We want to be clear and let it be known that this decision has been made and that we will manufacture this product."
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