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Attendees view the Apple Watch Series 4 devices at an event organized by Apple Inc. at the Steve Jobs Theater in Cupertino, California, United States, on Wednesday, September 12, 2018. A trio of phones aimed to broadcast the latest technology of the company to a wider audience. Photographer: David Paul Morris / Bloomberg
Apple is humming. In August they became the first US company to reach market value of $ 1 trillion. On September 12, all eyes turned to the Steve Jobs Theater to see what the creative giant would bestow on consumers waiting to be dazzled.
To measure consumer reaction to product announcements, LikeFolio analyzes discussions on Twitter to find clues that consumers are talking about buying new products, as well as the feeling with which they describe them. Historically, consumer reaction to the annual Keynote event has been an incredible predictor of $ AAPL stock, having predicted the movement of AAPL shares over the next nine months for five consecutive years. Here's what we saw this year.
Consumer response to Apple's Keynote Conference in 2018 was dull
Two hours and four products later, the end result was a lower purchase intent for Apple products / services than in the previous two years.
Consumer response to the new Apple product line was the lowest in years.LikeFolio
The green line on the graph above is a measure of the intention of buying Apple products / services. The intention to purchase for the Apple Keynote 2018 event was the lowest measured since 2015.
What does it mean? Frankly, it's not a good sign for Apple. The last purchase intention was so low for a Keynote event, Apple sales fell from one year to the next for the first time in 13 years.
Distribution of the new product – Apple Watch 4 steals the show
Apple has released 4 new products: iPhone XS, iPhone XS Max, iPhone XR and Apple Watch Series 4. What has been their performance?
The Apple Watch Series 4 series was the big success of the Apple Keynote 2018LikeFolio
Apple Watch Series 4 – a major threat for Fitbit in difficulty
The Apple Watch Series 4 was the clear fan favorite. The new watch boasts FDA approved cardiac monitoring functions, including the ability to take an ECG and detect an irregular heartbeat. The watch can also detect falls and alert the authorities if you need help. It's like creating … Fitbit and Life Alert?
Twitter users immediately recognized the value of new Apple Watch features.Twitter
The actions of Fitbit fell as Apple revealed that the FDA had erased important new features on the Apple Watch. Fitbit is already struggling to keep up with an increased selection of portable health trackers, as shown by the drop in data on the purchase intention in the chart below.
Fitbit was already seeing a reduction in consumer interest before the announcement of Apple WatchLikeFolio
Consumers have often indicated their intention not only to buy an Apple Watch for themselves, but also for their loved ones. Aditionellement, Happiness of the consumer the measures surged after the announcement of new health features, as well as hardware upgrades.
The sentiment on social media has grown, Apple having announced new Apple Watch features.LikeFolio
iPhone XS, XS MAX – Roses by another name
Phil Schiller, Apple's senior vice president of global marketing, talks about the new Apple iPhone XS, iPhone XS Max and iPhone XR at Steve Jobs Theater at an event to announce Apple's new products Wednesday, September 12, 2018 in Cupertino, Calif. (AP Photo / Marcio Jose Sanchez)
It is unlikely that owners of iPhone X abandon another device on a new phone that uses the same techniques. Apple loyalists who were waiting for an update are faced with the decision to splurge on a MAX or save on the XR market … also a powerful device.
In addition, a recent competitor strikes …
Samsung competitor is on the rise
Samsung Galaxy phones have seen a massive increase in consumer enthusiasm over the past six monthsLikeFolio
Purchase intent levels for Samsung Galaxy devices surpassed those of Apple. Why?
- The Galaxy phones gave people what they wanted, and the Galaxy S10 promises to be Samsung's most daring move.
- Samsung Phones have been waterproof for a moment.
- Players make the change via smart game partnerships.
Summary – Apple could face a difficult battle in 2019
The size of the peaks of PI records relative to each other varies considerably from year to year and is a phenomenal indicator of the future performance of AAPL titles.
Apple's most recent speech was greeted with poor enthusiasm and the total purchase price for the day compared to the previous two years.
The Apple Watch Series 4 was the biggest winner of the day, drawing attention to both a cool portable system and a health monitoring system. The very existence of Fitbit could be threatened by this device.
These updates have been seen by consumers with a collective yawn. Samsung's range of Galaxy phones is starting to gain momentum in terms of consumer attention and is a threat to iPhone users.
Bottom line – consumers just were not thrilled with the product announcements made by Apple this year.
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Attendees view the Apple Watch Series 4 devices at an event organized by Apple Inc. at the Steve Jobs Theater in Cupertino, California, United States, on Wednesday, September 12, 2018. A trio of phones aimed to broadcast the latest technology of the company to a wider audience. Photographer: David Paul Morris / Bloomberg
Apple is humming. In August they became the first US company to reach market value of $ 1 trillion. On September 12, all eyes turned to the Steve Jobs Theater to see what the creative giant would bestow on consumers waiting to be dazzled.
To measure consumer reaction to product announcements, LikeFolio analyzes discussions on Twitter to find clues that consumers are talking about buying new products, as well as the feeling with which they describe them. Historically, consumer reaction to the annual Keynote event has been an incredible predictor of $ AAPL stock, having predicted the movement of AAPL shares over the next nine months for five consecutive years. Here's what we saw this year.
Consumer response to Apple's Keynote Conference in 2018 was dull
Two hours and four products later, the end result was a lower purchase intent for Apple products / services than in the previous two years.
Consumer response to the new Apple product line was the lowest in years.LikeFolio
The green line on the graph above is a measure of the intention of buying Apple products / services. The intention to purchase for the Apple Keynote 2018 event was the lowest measured since 2015.
What does it mean? Frankly, it's not a good sign for Apple. The last purchase intention was so low for a Keynote event, Apple sales fell from one year to the next for the first time in 13 years.
Distribution of the new product – Apple Watch 4 steals the show
Apple has released 4 new products: iPhone XS, iPhone XS Max, iPhone XR and Apple Watch Series 4. What has been their performance?
The Apple Watch Series 4 series was the big success of the Apple Keynote 2018LikeFolio
Apple Watch Series 4 – a major threat for Fitbit in difficulty
The Apple Watch Series 4 was the clear fan favorite. The new watch boasts FDA approved cardiac monitoring functions, including the ability to take an ECG and detect an irregular heartbeat. The watch can also detect falls and alert the authorities if you need help. It's like creating … Fitbit and Life Alert?
Twitter users immediately recognized the value of new Apple Watch features.Twitter
The actions of Fitbit fell as Apple revealed that the FDA had erased important new features on the Apple Watch. Fitbit is already struggling to keep up with an increased selection of portable health trackers, as shown by the drop in data on the purchase intention in the chart below.
Fitbit was already seeing a reduction in consumer interest before the announcement of Apple WatchLikeFolio
Consumers have often indicated their intention not only to buy an Apple Watch for themselves, but also for their loved ones. Aditionellement, Happiness of the consumer the measures surged after the announcement of new health features, as well as hardware upgrades.
The sentiment on social media has grown, Apple having announced new Apple Watch features.LikeFolio
iPhone XS, XS MAX – Roses by another name
Phil Schiller, Apple's senior vice president of global marketing, talks about the new Apple iPhone XS, iPhone XS Max and iPhone XR at Steve Jobs Theater at an event to announce Apple's new products Wednesday, September 12, 2018 in Cupertino, Calif. (AP Photo / Marcio Jose Sanchez)
It is unlikely that owners of iPhone X abandon another device on a new phone that uses the same techniques. Apple loyalists who were waiting for an update are faced with the decision to splurge on a MAX or save on the XR market … also a powerful device.
In addition, a recent competitor strikes …
Samsung competitor is on the rise
Samsung Galaxy phones have seen a massive increase in consumer enthusiasm over the past six monthsLikeFolio
Purchase intent levels for Samsung Galaxy devices surpassed those of Apple. Why?
- The Galaxy phones gave people what they wanted, and the Galaxy S10 promises to be Samsung's most daring move.
- Samsung Phones have been waterproof for a moment.
- Players make the change via smart game partnerships.
Summary – Apple could face a difficult battle in 2019
The size of the peaks of PI records relative to each other varies considerably from year to year and is a phenomenal indicator of the future performance of AAPL titles.
Apple's most recent speech was greeted with poor enthusiasm and the total purchase price for the day compared to the previous two years.
The Apple Watch Series 4 was the biggest winner of the day, drawing attention to both a cool portable system and a health monitoring system. The very existence of Fitbit could be threatened by this device.
These updates have been seen by consumers with a collective yawn. Samsung's range of Galaxy phones is starting to gain momentum in terms of consumer attention and is a threat to iPhone users.
Bottom line – consumers just were not thrilled with the product announcements made by Apple this year.
