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Instagram eliminates another middleman and allows you to shop directly from one of its most popular features: Instagram Stories.
Since its launch in test mode in June, one of the major players in the new business is Shopify (boutique), an ecommerce platform and software provider for online retailers, point-of-sale systems and social media brands. The sale via Instagram will be available to all Shopify merchants, including footwear brand Tech Allbirds and Kylie Cosmetics, a beauty company valued at more than $ 900 million since its launch three years ago by the company. one of the most followed Instagram users. Kylie Jenner.
Merchants will be able to activate purchases in Stories from the Shopify dashboard that they use to manage their stores.
Instagram, which belongs to Facebook (fb), has ceased to develop not only the powers of Instagram Stories (which many critics regard as a copycat of Snapchat), but also its advertising and advertising revenue streams. retail. Shopify notes that she launched the Instagram sales channel – in which authorized merchants can tag products in publications, connecting users to the purchase and payment of the online store without never leave the Instagram app – in March 2017. Instagram Stories share links to their online shops via links.
Purchases via Instagram Stories will work in the same way as purchases through Instagram posts. Merchants can now add stickers to their Instagram stories, which display content for 24 hours and then disappear. (Although users – for personal and professional purposes – can set up stories from their archives to display them on their profile pages indefinitely.)
According to Shopify, about 80% of Instagram users follow a professional account, so expanding purchases beyond Instagram Stories releases exponentially increases sales opportunities for online retailers, small and small. great. And Instagram mentions that over 90 million users are relying on each month to display tags in the app's commercial posts.
"We see many entrepreneurs on our platform succeed on Instagram because they offer a great space to grow and develop a brand," says Satish Kanwar, vice president of product at Shopify. "The future of retail is where customers are, and we want to give brands the means to reach those customers in the best possible way."
The photo sharing app, which holds more than a billion active users a month, announced Monday it would soon open a dedicated shopping channel in the Explore tab, which would offer content based on the interests of the user and his Instagram algorithm.
As it begins to be tested as of today, the official launch date for the Explore tab purchase channel has not been released yet, except that it is scheduled for the next few weeks.
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