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US consumers spent $ 796 million on gaming products in August, according to the NPD Group's industry tracking company. It comes back to the same period last year. In particular, the month of August was a strong month for the everlasting success of Madden NFL 19. The Monster Hunter: World's PC porting also went well. And the current powers of Rainbow Six: Siege and Grand Theft Auto V were stronger than ever.
"In August 2018, hardware, software, accessories, and video game card expenses increased 26 percent over last year to $ 796 million," said Mat Piscatella. NDP analyst. "Growth has been achieved in all categories of expenditure."
Here are the numbers for August:
- Total: $ 796 million (up 26% from $ 634 million in August 2017)
- Equipment: $ 214 million (up 28% from $ 168 million)
- PC software and consoles: $ 330 (up 16% from $ 285 million)
- Accessories: $ 251 million (up 39% from $ 181 million)
Here's how 2018 compares to 2017 in terms of dollar sales so far:
- Total: $ 7.539 billion (up 17% from $ 6.428 billion in 2017)
- Equipment: $ 2.117 billion (up 22% from $ 1.740 billion)
- PC software and consoles: $ 3.139 billion (up 6% from $ 2 972 billion)
- Accessories: $ 2.284 billion (up 33% from $ 1.716 billion)
Let's do the software tables.
Software table
NPD monitors physical sales at retailers, but also obtains digital data directly from publishers. But not all companies participate. For example, Nintendo does not share its first-party sales and Activision Blizzard does not provide its Battle.net sales.
These charts are sorted by dollar sales and not by the number of units sold.
Top 20 best sellers of the month of August
- Madden NFL 19 **
- Monster Hunter: World
- Tom Clancy's Rainbow Six: Siege
- Grand Theft Auto V
- Mario Kart 8 *
- Naruto to Boruto: Shinobi striker
- God of the war
- Call of Duty Modern War 2
- The Legend of Zelda: Breath of Nature *
- Super Mario Odyssey *
- Minecraft
- Crash Bandicoot: Trilogy N. Sane
- Far Cry 5
- Monster Hunter: Ultimate Generations
- Call of Duty: World War II
- Mario Tennis Aces *
- Surveillance **
- Lego The Incredibles
- We are happy *
- The crew 2
* No digital sales
**No digital sales on PC
Analyze sales
Madden NFL 19
Now, it's an interesting sales chart. It is not surprising that Madden NFL 19 is leading the way in August. This has been done regularly for decades.
"Since 2000, Madden NFL Football is the best-selling game of the month of August each year, except for 2011 and 2012, when Madden NFL was launched in September," said Piscatella.
But what's different is that it's the fastest-selling Madden NFL game in years.
"Madden NFL 19 was the best-selling game in August 2018," said Piscatella. "Madden NFL 19 launch month sales are the highest since the launch of Madden NFL 13."
Monster Hunter World and Rainbow Six: Siege
After Madden, the list becomes even more fascinating. Monster Hunter: World, which made its debut earlier this year, has climbed back up to second place. This jump is due to the PC port. It was launched on August 9 and is an unprecedented success for a Japanese game developed on Steam.
Third, we have Rainbow Six: Siege, which combines sales and the promise of updates. The Grim Sky season, which introduced new operators, was not launched until September 4th. But new actors have seen this as a starting point. According to Piscatella, Ubisoft has also benefited from other promotions and esports.
"The Rainbow Six: Tom Clancy's Siege climbed the ninth position in July to become the third best-selling game in August," he said. "The performance was boosted by the free play period that took place from August 16 to 20, along with the East Paris 2018 tournament and the promotion of retailers and digital."
Grand Theft Auto V
Grand Theft Auto V, meanwhile, is only an important starting point. It debuted in 2013, but it continues to outperform most new games thanks to the popularity of Grand Theft Auto Online.
"GTA V, ranked fourth best selling game in August 2018, is now the fifth best selling title of the year 2018 to date," said Piscatella. "The month of August marks the 60th month of Grand Theft Auto V and the 59th month, Grand Theft Auto V has appeared on the chart of bestsellers. Grand Theft Auto V remains the best-selling game in the history of the track. "
Wait – what call of duty?
Oh, and maybe you've noticed that Call of Duty in the top 10 is Modern Warfare 2 from 2009. This is not a typo. People rushed to get the Xbox 360 version.
"The title was added to the Xbox One Backward Compatible game library on August 28, propelling the title to number 8 of the August best-selling rankings," said the NPD analyst. "Call of Duty: Modern Warfare 2 finished the month of July 2018 as the 321st best-selling game of the month."
Finally, Electronic Arts was the best-selling publisher in August. Nintendo is the best selling publisher in 2018 since the beginning of the year.
More software graphics
Top 10 best selling games from 2018 to date
- Far Cry 5
- God of the war
- Monster Hunter: World
- Madden NFL 19 **
- Grand Theft Auto V
- Call of Duty: World War II
- Dragon Ball: Fighterz
- Mario Kart 8
- NBA 2K18
- Super Mario Odyssey
Top 10 most sold games of the last 12 months
- Call of Duty: World War II
- NBA 2K18
- Destiny 2 **
- Super Mario Odyssey *
- Far Cry 5
- Star Wars: Battlefront II **
- Madden NFL 18 **
- Assassin & # 39; s Creed: Origins
- God of the war
- FIFA 18 **
Xbox One
- Madden NFL 19
- Tom Clancy's Rainbow Six: Siege
- Grand Theft Auto V
- Battlefields of PlayerUnknown
- Crash Bandicoot: Trilogy N. Sane
- Eve
- Naruto to Boruto: Shinobi striker
- Far Cry 5
- Call of Duty: World War II
- Star Wars: Battlefront II
Playstation 4
- Madden NFL 19
- God of the war
- Naruto to Boruto: Shinobi striker
- Grand Theft Auto V
- Tom Clancy's Rainbow Six: Siege
- Horizon Zero Dawn
- Detroit: becoming human
- Far Cry 5
- MLB 18: The show
- We are happy *
Nintendo Switch *
- Mario Kart 8
- The legend of Zelda: Breath of nature
- Super Mario Odyssey
- Monster Hunter: Generations Ultiamte
- Mario Tennis Aces
- Octopath Traveler
- Splatoon 2
- Donkey Kong Country: Tropical Gel
- Captain Toad: Treasure Tracker
- Minecraft
3DS *
- Pokemon Ultra Sun
- WarioWare: gold
- Pokemon: Ultra Moon
- Mario Kart 7
- Super Smash Bros.
- Super Mario 3D Land
- Minecraft
- Captain Toad: Treasure Tracker
- Super Mario Maker
- Mario Party: The Top 100
Hardware and accessories
New month, same material history. Each platform holder continues to receive good news in these reports.
"In August 2018, equipment expenses increased by 28 percent over last year to $ 214 million," said Piscatella. "PlayStation 4, Switch, Xbox One and plug-and-play devices like NES Classic Edition have all recorded annual gains."
In fact, the month has actually been synonymous with dollar sales between the Xbox One, the PlayStation 4 and the Nintendo Switch. While August was a month where Sony, Nintendo and Microsoft were able to stand in their hands, the year 2018 seems to be a year away for them all to go to the bank together.
"For the cumulative period of 2018, equipment expenditures increased by 22% to $ 2.1 billion," said Piscatella. "The spending gains for the Xbox One, PlayStation 4 and plug-and-play devices such as NES Classic and SNES Classic have been at the origin of the growth. Equipment spending remains at its highest level since 2011 ".
Nintendo hardware sales are at their peak since the beginning of 2011. The PlayStation 4 remains the best-selling console platform in 2018. And the plug-and-play systems have been multiplied by 21 compared to the previous year. They are now up 400% from 2017 since the beginning of the year.
Finally, accessories continue to define records.
"Total spending on props and game cards increased by 39% in August 2018 compared to last year, to $ 251 million," said Piscatella. "This represents a record for a follow-up period in August."
Expenses for accessories and gaming cards have reached $ 2.3 billion since the beginning of the year. This represents a 33% increase over the same follow-up period in 2017. It is also a historic record.
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