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Today, Google has announced that it is renaming its famous feed, source of news for consumers and reference traffic for providers such as Android Police, under the new name "Discover". With this name change, there has been the official announcement of the redesign that has been tested for a while, as well as more precise control over topics and multilingual support for different types of content . The biggest change is by far the addition of the new Discover homepage to Google on mobile.
Clues to the name change appeared a few days ago, accompanied by a new icon in the form of an asterisk. Based on the provided GIFs, each subject will also receive a seemingly redundant multi-colored version of the same icon next to the new subject headers. In 2017, Google revealed the opportunity to track individual topics and, earlier this year, topic pages began appearing in Feed. Apparently, these new changes support this base, broadening the granularity of control with respect to specific topics.
Just tap the new icon at the bottom right, and you'll be able to adjust the "plus" and "minus" coverage of a specific topic in the future.
The support for several languages is also to discover, with an interesting twist: you will be able to configure (still not defined) for some content to arrive in one language rather than another. For example, if you like sports in one language, but recipes in another, you will be able to make sure that each sport has its own language.
For now, Google starts with English and Spanish in the United States, but other languages and countries will be supported in the future.
The so-called "evergreen" content, which you may have already noticed at the bottom of your feed, is also the object of a renewed focus in Discover. Evergreen content, for those who are out of the loop, may be older, but that is probably new to you or newly relevant. Articles like travel content when visiting a new city, or good coverage on a recently discovered topic. Discover will predict your "level of expertise on a topic" to help you find older but still relevant information as you develop your knowledge.
The most important change for the user is the addition of Discover to the Google mobile home page. Historically, Google has been incredibly conservative when it comes to making changes to google.com landing page. I do not think I'm exaggerating when I say that it's probably the most important and important change that Google has made to one of its services for years. In order for Google to place Discover on its homepage, there must be great trust. This is probably the most visited URL in the world, and as it launches in the coming weeks, everyone who goes on mobile will see new personalized content.
I'll be curious to see exactly how the page works compared to the Google app, but anyway, it's huge new.
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