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In honor of its 20th anniversary, Google brings many changes to the search, some that you will notice and others will be more subtle. All will probably let some users ask, "Do I really want that?"
Google has organized a small press event in San Francisco and apparently did not ask any questions to reporters afterwards. It was just a big dump of features accompanied by a blog about the next 20 years of research. If you want to save time, the future of research, according to Google, is the AI. Or, you know, more advanced search algorithms that make a lot more assumptions about what you want. Given the fact that Google has recently been under fire for accusations that its algorithms are politically biased, the company seems to be about to apologize about the algorithms. From the post office:
We see billions of queries every day, and 15% of queries are queries never seen before. Given this scale, the only way to effectively provide research is to algorithmic approach. This helps us not only to solve all the queries we saw yesterday, but also all those we can not anticipate for tomorrow.
The changes announced today are not revolutionary, but if you like more features that occupy the white space of Google, you are covered.
First, when you visit Google's homepage on a mobile device, a new version of the Google feed was introduced last year in the search application. The call of this feature by Google "Discover" now and it will display relevant content and articles based on what Google knows about you. All of this is part of a repositioning campaign to get users to "travel" rather than providing answers.
The search giant is also striving to get more image and extract some features that you have seen elsewhere. You will encounter many more information cards and images. The activity cards will now appear at the top of the search results that indicate your previous searches and activities when Google decides that it would be useful to view this content. If you do not want this search to be recalled to you, you can delete individual card entries. There will also soon be an option to save your own searches in "Collections" for future reference, and whenever a technology company puts power in the user's hand, we should give credit .
"Featured video" cards will also appear in a carousel. If your search seems to be related to video, Google will offer options and will automatically display "highlights" of video clips. Another form of map will be the "Enhanced Topics", a feature that will offer additional information tabs on a common subject like "Pug". Some examples of information ready to scroll include "Buy or Adopt," How to Train. "
Google also plunges into the game "Stories" that Instagram and Snapchat have popularized. Although the company claims that this feature is still in its infancy, you will see more AMP stories in which a topic contains textual information, videos, and images.
The image search is redesigned to highlight more textual content and include the quality of the page content in ranking decisions. New content will be prioritized on the page. In addition, Google Images integrates Lens, the company's tool that allows you to identify the subjects you are photographing in the real world.
Google has also adopted LinkedIn with its new job search tool, "Pathways." This feature has apparently been designed to provide users with relevant information on locally available skills and training, as well as the results of job offers.
Overall, it seems that Google is doing everything in its power to keep you on its service a little longer before you inevitably click. You can find out more about the minor edits made by Google here.
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