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When Apple introduced the iPhone for the first time, the decision to use Google as the default search engine on Mobile Safari was essentially a no-brainer. After all, Google was unquestionably the dominant search engine at the time, and Microsoft would not have even reached the market before June 2009. Despite the increased competition in recent years, Google remains a must. best search engine on the planet. That said, Apple has for some time already been letting iOS users change the default search engine on mobile Safari to Bing or DuckDuckGo.
The importance of Google in Mobile Safari is however not an advantage that Apple grants free to the research giant. On the contrary, Google pays a lot of money to enjoy its status as a default search engine on the iPhone and iPad. Hardly a surprise, most of Google's revenue still comes from search-based advertising and the company has long been willing to pay astronomical fees to stay on the forefront of the Safari mobile.
As to knowing how much Google pays for this privilege, well, it's an interesting story. The only official number we saw came from a 2014 court document that revealed that Google was paying Apple $ 1 billion a year for the default search engine status.
Since then, analysts said the annual fee has increased significantly, a report last year that Google had paid in 2017 to Apple more than $ 3 billion. That said, Goldman Sachs analyst Rod Hall now claims that Google could pay $ 9 billion to Apple in 2018 to keep its search engine at the center of iOS users' concerns. Do not forget that Hall's figure – which had originally been unearthed by Internal business – is nothing more than an estimate, both Google and Apple remain discreet about the issue. In any case, Hall claims that the annual fees paid by Google to Apple are on the rise due to an increase in the number of Google searches done via Siri. As for the future, Hall writes that Google could end up paying up to $ 12 billion to Apple in 2019 so that Google remains the default search option.
Hall's numbers look remarkably high, so you'll definitely want to take his relationship with the required grain of salt. In any case, the relationship between Apple and Google in this regard is as beneficial as possible. From Apple's point of view, they get what essentially amounts to free money. On the other hand, Google occupies a prominent place among the iPhone and iPad users who, on average, are more sought after by advertisers.
Source of the image: Shutterstock
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