[ad_1]
Remember that when movie trailers were just cinematic moments plus bad cover music and synchronized gameplay sequences to beat the drops? I remember. But this is no longer the world we live in. No, the world we live in is very different and the marketing of yesteryear has practically disappeared.
The world we live in is a world where Activision and Treyarch can bring out a Call of Duty: Black Ops 4 promotional trailer with Post Malone at an NFL game on CBS. In fact, it makes sense. You pay all this money for an NFL gaming ad, you want to make sure your promo makes its appearance, which is where celebrities come in.
Except that it is not what happened. There is no Post Malone. There is just that.
Yes, it's true. It is not a dream. This is actually part of a new marketing campaign from Treyarch and Activision called CODNation, which features promotional content created by the gaming community.
The campaign started today and quickly becomes viral, proving once again that marketing is a very strange thing in 2018.
To accompany the new trailer of Post Malone, the manager Call of Duty The YouTube channel has also launched other promotions, including the "Choppers Need Love Too", which may be at the forefront of the best marketing of the year.
There is also this one:
That's marketing, guys. A good marketing on this, because as suggested above, the videos are spreading like wildfire, and unlike many promotional trailers that cost millions to their manufacturing and crucial development, Treyarch does not have a lot of money. did not even spend a penny. Who needs real Post Malone?
Call of Duty: Black Ops 4 is under development for PlayStation 4, Xbox One and PC, and is expected to be released worldwide on October 12th. For more information, media and information on the game, take a look at the first person shooter by clicking here.
In the latest news, Treyarch confirmed that Hardcore mode would be in the game, despite previous reports suggesting that it would not be. Meanwhile, a new report suggests that Black Ops 4 will not only have a massive holiday season, but will be even superior Fortnite.
Source link