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Samsung should add wireless charging, a desirable feature of Galaxy S9 and Galaxy Note 9 devices, to the cheaper smartphones of the Galaxy A and even Galaxy J. series. Wireless charging is an established technology that is already found in many devices. but the vast majority of phones that provide it are expensive. Samsung's decision is part of its desire to make its cheaper phones stand out in a crowded market.
Another problem with wireless charging, and the reason we generally do not consider it for cheaper phones, is that you have to buy a wireless charging unit separately. The prices of these products vary, but the official kits of the manufacturer can be an expensive accessory. To change this, Samsung is apparently producing a new wireless charging pad that will cost the equivalent of $ 20 – at a great price for an official product.
According to ETNews, where the news was published, the wireless charger will be announced in October. This was not mentioned, but it could coincide with the announcement of the announcement of the Galaxy A by Samsung on October 11. The new device, which will likely be the 2018 Galaxy A9, could include wireless charging as a feature. Samsung Galaxy A phones are cheaper than Galaxy S and Galaxy Note phones, which sell for more than $ 1,000.
Samsung has integrated wireless charging on its phones for three years, and recently Samsung Mobile CEO DJ Koh said his company was moving from high-end peripherals to mid-range phones, even claiming phones cheaper could benefit from new features. each. Including wireless charging on the Galaxy A series and selling a cheaper wireless charger may only be a beginning.
Increasing the value of cheaper phones will help Samsung regain market share in several key markets, where it can not rely on Galaxy S and Galaxy Note phones to be a big seller. According to Counterpoint Research, for example, in China, between April and June, Samsung was not among the top five manufacturers, and had a market share of only 1% in early 2018. Apple has 8%, while Huawei is in the lead with 26%.
Samsung will announce a new Galaxy A series phone on Oct. 11 at an online event.
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