Steve Jobs missed every day, says Tim Cook



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Apple CEO Tim Cook celebrated the seventh anniversary of Steve Jobs's death with a tweet, saying he's missing the company's co-founder every day …

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Steve showed me, all of us, what it means to serve humanity. We miss him today and every day, and we will never forget the example he has given us.

Cook often talks about Steve and the influence of the man on the company and on Cook himself. In an interview this summer, he said working for Steve was liberating.

I found it liberating, that is the way I would describe it. Because you could talk to Steve about something really big, and if it resonated with him, he would just say "Ok" – and you could do it! For me, it was like a total revelation that a company could do this because I was used to these layers, bureaucracies and studies – the kind of paralysis that companies could commit – and Apple was totally different. I realized that if I could not do something, I could just go to the nearest mirror and look at it, that was the reason.

Other people who have known and worked with him also continue to talk about their experiences. Last month, the keyboard creator for iPhone and iPad, Ken Kocienda, wrote in a new book (Amazon, iBooks) what it was to demonstrate to Steve, echoing Cook's statement about the decisiveness from the CEO of Apple.

When Jobs saw the demo, he played with it for a minute or two. Jobs compared the two modes and proclaimed "we only need one of them". He asks Kocienda what arrangement he prefers and that is the decision made. The largest key design delivered on the iPad just a few months later.

He then added that Steve's reviews could be helpful even when they seemed severe.

In August, a former senior executive at Lucent Technologies said that a meeting with Steve was how Wi-Fi has become a commercial product.

There have been some less flattering representations lately. Doom and Quake creator John Carmack recounted how Steve asked him to postpone his wedding to attend a presentation.

With a big, charming smile, he suggested we postpone it. We have declined [and] Steve went from charm to icy cold very quickly.

Memory of his daughter Lisa Brennan-Jobs French fries (Amazon, iBooks) also portrays a "frank" portrait of a man who, famously, refused to accept being his father until he was three years old.


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