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The OnePlus 6T will be one of the biggest jumps between the handsets that the Shenzhen-based company has been trying to achieve in recent years. Behind the confirmed changes, you can see three key decisions made by the management team. If correct, the 6T will be one of the major Android handsets of the year. If that's not true, he could get OnePlus away from his singing fans.
Launch of OnePlus 6 (Ewan Spence)Ewan Spence
Push the fingerprint reader to the screen
OnePlus is hard at work combining the OnePlus 6T with the built-in biometric sensor. Although this is not the first handset to do so, it should be the first handset available in Western markets. This will continue to associate the OnePlus brand with advanced smartphone technology and provide a key comparison with companies such as Samsung and Apple.
Huawei is expected to announce the Mate 20 Pro on Oct. 16 (see this week's Android circuit) and rumor has it that this phone would come with In-Display technology. It will also be revealed one day before the planned launch of the OnePlus 6T. Is it not surprising that OnePlus is highlighting the nest by confirming not only this feature, but also promoting it directly?
The removal of the headphone jack
CEO Pete Lau linked the decision to use the integrated display technology to the removal of the physical headphone jack. Although options for BlueTooth connectivity or USB-C adapters are available (especially thanks to OnePlus itself with its Bullets Wireless headset), the risk is high.
OnePlus relies heavily on its refusal to remove the headphone jack during the launch of the OnePlus 5T and OnePlus 6, noting that users prefer the audio quality and convenience of the outlet. What has changed is the volume of wireless headphones on the market that allows OnePlus to use the line "more people have Bluetooth headphones, which is not a difficult change to make".
Popularity is obviously not an indicator of quality.
In addition, this sounds like a sleight of hand to suggest that OnePlus users will be happy to lose the headphone jack. Integrating the need for more internal space for the fingerprint reader (and suggesting that users will be happier because easier fingering is better than audio gratification) is a gamble. Will the existing fanatical user base follow this new approach or will it prefer the one adopted in previous years?
And if that were the case, will the new consumers who visit the OnePlus 6T outweigh the existing fans who will oppose this decision?
To increase the price
When OnePlus launched its first handset, the goal was to provide the specifications of a featured handset at a much lower price. While the prices of the Galaxy S10 Plus and iPhone XS Max in the world reach $ 1,500, the average price at which OnePlus fights is extremely price sensitive. The OnePlus 6T will cost more than the OnePlus 6, and it has been clearly decided to allow some price inflation instead of reducing costs in other areas. Can OnePlus continue to increase sales while driving up prices?
Olixar OnePlus 6T cases from Mobilefun (Mobilefun.co.uk)Mobilefun.co.uk
Unlike other manufacturers, OnePlus runs a six-month cycle on its handsets, with Q2 and Q4 launches each year. Normally, the distance between the handsets "vanilla" and the handsets "T" is quite small, but this is not the case of the OnePlus 6 at OnePlus 6T. The Shenzhen-based company has launched big calls for the October release: chasing the vanguard, removing favorite features and raising prices. It is a combination that could allow the company to continue to gain market share or damage the delicate mix that has brought success.
The OnePlus 6T should be launched later this month and put on sale soon after.
Learn more about the powerful battery that will offer more endurance in the OnePlus 6T …
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The OnePlus 6T will be one of the biggest jumps between the handsets that the Shenzhen-based company has been trying to achieve in recent years. Behind the confirmed changes, you can see three key decisions made by the management team. If correct, the 6T will be one of the major Android handsets of the year. If that's not true, he could get OnePlus away from his singing fans.
Launch of OnePlus 6 (Ewan Spence)Ewan Spence
Push the fingerprint reader to the screen
OnePlus is hard at work combining the OnePlus 6T with the built-in biometric sensor. Although this is not the first handset to do so, it should be the first handset available in Western markets. This will continue to associate the OnePlus brand with advanced smartphone technology and provide a key comparison with companies such as Samsung and Apple.
Huawei is expected to announce the Mate 20 Pro on Oct. 16 (see this week's Android circuit) and rumor has it that this phone would come with In-Display technology. It will also be revealed one day before the planned launch of the OnePlus 6T. Is it not surprising that OnePlus is highlighting the nest by confirming not only this feature, but also promoting it directly?
The removal of the headphone jack
CEO Pete Lau linked the decision to use the integrated display technology to the removal of the physical headphone jack. Although options for BlueTooth connectivity or USB-C adapters are available (especially thanks to OnePlus itself with its Bullets Wireless headset), the risk is high.
OnePlus relies heavily on its refusal to remove the headphone jack during the launch of the OnePlus 5T and OnePlus 6, noting that users prefer the audio quality and convenience of the outlet. What has changed is the volume of wireless headphones on the market that allows OnePlus to use the line "more people have Bluetooth headphones, which is not a difficult change to make".
Popularity is obviously not an indicator of quality.
In addition, this sounds like a sleight of hand to suggest that OnePlus users will be happy to lose the headphone jack. Integrating the need for more internal space for the fingerprint reader (and suggesting that users will be happier because easier fingering is better than audio gratification) is a gamble. Will the existing fanatical user base follow this new approach or will it prefer the one adopted in previous years?
And if that were the case, will the new consumers who visit the OnePlus 6T outweigh the existing fans who will oppose this decision?
To increase the price
When OnePlus launched its first handset, the goal was to provide the specifications of a featured handset at a much lower price. While the prices of the Galaxy S10 Plus and iPhone XS Max in the world reach $ 1,500, the average price at which OnePlus fights is extremely price sensitive. The OnePlus 6T will cost more than the OnePlus 6, and it has been clearly decided to allow some price inflation instead of reducing costs in other areas. Can OnePlus continue to increase sales while driving up prices?
Olixar OnePlus 6T cases from Mobilefun (Mobilefun.co.uk)Mobilefun.co.uk
Unlike other manufacturers, OnePlus runs a six-month cycle on its handsets, with Q2 and Q4 launches each year. Normally, the distance between the handsets "vanilla" and the handsets "T" is quite small, but this is not the case of the OnePlus 6 at OnePlus 6T. The Shenzhen-based company has launched big calls for the October release: chasing the vanguard, removing favorite features and raising prices. It is a combination that could allow the company to continue to gain market share or damage the delicate mix that has brought success.
The OnePlus 6T should be launched later this month and put on sale soon after.
Learn more about the powerful battery that will offer more endurance in the OnePlus 6T …
