Apple will offer free original TV content to Apple device owners

Apple is developing a new digital video service that will combine the company's own subscription services and its original TV content with content from different media companies, reports the daily. CNBC.

Citing sources close to Apple's projects, CNBC indicates that Apple will provide free content belonging to Apple and created to it to customers with devices such as iPhone, iPad and Apple TV, with hosted TV shows in the TV application of the company.

Apple already offers free to all users of the TV application its current popular TV show, "Carpool Karaoke: The Series". "Carpool Karaoke" was originally reserved for Apple Music subscribers, but was transferred to the TV app as a free offer earlier this year.

The next streaming service will also include subscription channels that allow customers to sign in to access content from other companies such as HBO and Starz. Channels will be similar to subscription options to Amazon Prime Video channels, as customers can access all their content in the TV application instead of having to download and connect to individual apps.

Apple currently has more than a dozen original TV shows in preparation. The company wants to produce TV shows that are very attractive to consumers and will not tarnish their brand image. For this reason, rumors suggest that Apple avoids risky content that avoids nudity, plain language and violence.

Current shows span the gamut, from science fiction to comedy, with a complete list of all Apple products available in our Apple TV tower. Several series began the casting process, including "Serial", a drama series on a podcast that reopens a murder case, an unpublished space drama series by Ronald D. Moore, and an epic television series called "See".

According to rumors, Apple would spend $ 1 billion in original content in 2018, and according to CNBCAccording to sources, the company was looking for "tent pole" franchises to attract customers to a future Netflix style subscription service.

Peter Stern, who joined Apple in 2016, is working with iTunes President Eddy Cue to enter into agreements with media companies to implement Apple's streaming service. It is said that Stern has a lighter touch than Cue, with experience in the cable industry that could help secure the content offerings that Apple had been able to reach before.

To support the video subscription service, Apple also wants to convince print companies to join Texture, the subscription service to the magazine purchased earlier this year. News agencies are reluctant to give Apple control over the billing relationship of subscribers, a challenge that Apple will have to overcome to set up a full subscription service to newspapers and magazines.

Apple plans to launch a new TV application in early 2019, which should allow us to learn more about its upcoming subscriptions.