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Before the introduction of Pixel 3 and all the other new materials it has developed this year, Google has made much of its previous Pixel phones. Google has been emphasizing the quality of the Pixel 2 camera and on improving the phone over time. But the company never told us how many Pixel phones were sold to date. Of course, we know that Google has never managed to sell a huge number of Pixel phones compared to its competitors and that Pixel 3 probably will not help.
Rick Osterloh & Co. may not have shared sales figures on stage, but due to the operation of the Android universe as a whole, we can make a pretty good estimate. First of all, we remind you that in February, an estimate from IDC indicated that Google had not sold so many Pixel phones:
This estimate includes original Pixel phones and Pixel 2 phones launched last October. We also remind you that the original pixels have attracted a lot of interest among buyers. But after more than seven years selling Nexus and Pixel phones, Google was still unable to make enough devices to meet the demand.
As we got closer to the Pixel 3 event, it became clear that Google has not improved much on the sale of Pixel phones. Let's take a look at the Android distribution chart for late September / early October:
There is absolutely no Android 9.0 pie. This is the second Android distribution chart proposed by Google since the publication of Pie in early August. By the end of September, all those Pixel buyers had plenty of time to upgrade. And it is likely that most people who chose Pixel phones want quick access to Android upgrades. They must update their devices as soon as the final version is available.
But which Google devices can run Pie? Well, this is the first year where only Pixel phones are supported. The list includes Pixel, Pixel XL, Pixel 2 and Pixel 2 XL – Pixel 3 phones also shipped with Pie on board, but they are not relevant to the statistics above. Comparatively, at the beginning of October 2017, Oreo appeared in the Google chart with a 0.2% share. Oreo was launched last August 21, but failed to reduce Android distribution statistics in early September. And yes, Nexus 5x and Nexus 6p have both been supported.
Google notes that its graphics do not include "any version with a distribution less than 0.1%". This means that Pie's installations, mainly on Pixel and Pixel 2 phones, currently represent less than 0.1% of the market measured by Google. Note, the data only applies to devices that visit the Google Play Store the week before its release, which excludes most of the Chinese Android market since Google services are not available in China.
So, what is the size of the market then? Back at I / O 2017, Google said it has logged more than 2 billion active devices a month, a major step for the company. Google has not provided an updated number since then, so it is unlikely that we have reached another big milestone. And it's likely that the changes are not important. Google remains the king of mobile with respect to operating systems market share, but things have not changed so much.
In this perspective, 0.1% of 2 billion or 2 million. Suppose Google has up to 2.5 billion monthly active users on Android. In this case, 0.1% would go up to 2.5 million. Of course, these are theoretical maximums for this 0.1%, based on the assumption that all Android users worldwide can connect to the Play Store during the seven-month period. days ending September 28, which of course is not the case. l & # 39; case.
The conclusion seems to be that Google just can not sell pixels. Google must have sold more than 2 million pixels and 2 pixels combined. But this graph seems to indicate that there is not enough pixels to appear in Google's Android statistics for developers. Or that not enough Pixel users have visited the Google Play Store to make an impact. Or maybe Pixel users do not want to switch to Pie more than two months after it's released … but since most Pixel shoppers are probably savvy fans who want the latest software right now where it is available, it seems unlikely.
Anyway, this is probably the first time that Android's distribution numbers reflect the commercial performance of Pixel. And things do not look good for Google's hardware plans.
In addition, I think that Pixel 3 will not do much good for Google, even if its global launch is more important than that of its predecessors. For starters, Pixel 3 is not exciting. You do not hear ordinary people wondering about Pixel phones versus iPhones or Galaxy handsets. Plus, the Pixel 3 is a lot more boring than other "boring" phones this year, and it's uglier than competing phones – the notch of the XL is without doubt the ugliest notch of all the notches .
In addition to everything, we have at least two Android phones launched this month that could steal Pixel 3 Series buyers, including the affordable OnePlus 6T and the Huawei Mate 20 Pro, which could prove to be the most exciting Android phone of the year. Let's not forget that the Pixel 3 and its specs for 2018 will have to deal with all the hot Android handsets launched in early 2019, including new models such as the Samsung Galaxy foldable phone. And finally, the iPhone XR arrives next week. It costs as much as the performance of the Pixel 3 and Google packs that we can only dream of.
Source of image: Zach Epstein, BGR
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