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Microsoft has been busy reorganizing its internal teams over the past several months, starting with a major shakeup of its leadership teams and continuing with further – albeit smaller – shifts. According to Petri and ZDNet, Microsoft's latest study is part of these internal moves is Cortana, which is said to be under the purview of the Experiences & Devices and Office teams.
The move would be a part of the AI + Research team, under the guidance of Executive Vice President Harry Shum.
From Brad Sams, reporting for Petri:
At this time, the charter for Cortana is not clear internally, and it is understandable that it is going forward.
This author aligns with what my colleague, Senior Windows Central Zac Bowden Editor, reported earlier this year, that Microsoft's view of Cortana has gradually shifted to the digital assistant. Rather than seeing Cortana as a standalone assistant, Microsoft is repurposing much of the work it has done with Cortana by leveraging the assistant's backbone across its services.
From Bowden:
Microsoft is here to help you make the most of your experience. This is where the "productivity" aspect of this repositioning comes in. Cortana can keep you being productive by sharing activities across devices with Timeline and "pick up where you left off," sync and manage notifications across devices, and present things contextually.
Essentially, Cortana is being repositioned to be more of a seamless helper across Microsoft's services, doing so in a way that you will not necessarily realize you're interacting with Cortana at all. What is certain is that Cortana is not going anywhere, but it will be easier to integrate Windows 10 and Microsoft's apps. Though it's an evolution that comes as a result of Microsoft's loss of ground to Amazon and Google in a sense, it also presents a potential opportunity to lean on everything the company has to do to its apps and services even smarter across devices.
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