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By Roger Fingas
Monday, October 15, 2018, 11:53 am Pacific Time (2:53 pm ET)
Apple's design director, Jony Ive, touched on a handful of topics on Wired magazine's 25th anniversary celebration on Monday, including his long-term prospects with the company.
Image Credit: Shara Tibken
Much remains to be done, I said Vogue Anna Wintour, editor-in-chief, answered the question of whether he could stay with Apple for another 25 years. The executive, quoted by journalist Shara Tibken, also it is noted that he appreciates the team he works with.
"The energy, vitality and sense of opportunity are extraordinary and very exciting," Ive said.
"If you lose that childish enthusiasm, I think it's probably time to do something else" added later in the interview. When asked if he had reached this point, Ive simply replied, "Oh, my God, no."
Apple 's success is often attributed to the designer because he has been responsible for key design work on products such as the iMac, the iPod, the iPhone and the iPhone. iPad. In recent years, his work has spread to retail and software, for example by removing the skeuomorphism of iOS 7 in favor of a flatter and more synthetic look.
When asked why Apple was so secretly secretive, Ive proposed a personal angle rather the standard vision that the company wants to maintain a competitive advantage and better impress people at launch events.
"I think it would be weird not to be [secretive], "he said." I do not know many creators who want to talk about what they are doing mid-term.
"It's been a long time since I feel responsible not to confuse or add noise about what is being worked on because I know sometimes it does not work," he said. continued. The company is known for developing concepts that never see the light, such as a full-fledged TV.
The interview ended with Ive saying that what prevents him from sleeping is the the division in the United States among the citizens, which has intensified recently. He refused to expand on the subject.
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