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The Essential Phone has been successful only after several sales fires and price cuts that have made the device a real boon. This comes as the company canceled the development of its second phone in May and suspended its smart home product. A new report reveals today that the Andy Rubin company is cutting 30% of its workforce.
Bloomberg reported today workforce reductions, with an Essential Email confirming the change. The majority of layoffs are apparently in the hardware and sales division. The latter comes as the development of its second generation phone was stopped in May, while the last few weeks suggest that its home product will have the same fate to compete with Google Home and Amazon Alexa.
It should be noted that a spokeswoman for Essential has confirmed the "difficult decision" and noted how "a more focused focus on the product will help us provide a truly revolutionary consumer product".
"It was a difficult decision to make. We are very sorry for the consequences for our colleagues who are leaving the company and are doing everything in their power to help them in their future career. "
"We believe our focus on our products will help us provide a truly revolutionary consumer product."
Just last week, a report indicated that Essential was working on a new phone with artificial intelligence capabilities that can respond to SMS, email and make appointments on behalf of a user. . The goal is to "free users" from common tasks, with a smaller screen and greater confidence in voice commands.
In recent months, Essential offered the PH-1 an excellent software experience, providing regular monthly security patches just hours after Google. This was the first provider to offer an Android Pie update and promises to Android Q the next year.
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