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Who sends an invitation with more than 350 different images? Apple is who, and this is exactly what the company did by inviting media to its next big iPad Pro and Mac, which will take place in New York on October 30th.
"There is more to do"
On Thursday, Apple invited selected media to a special event in the lavish surroundings of the Brooklyn Academy of Music, with more than 2,000 capabilities, on October 30 at 10:00 am (ET).
Since then, we've discovered that there are more than 350 iterations of the brightly colored Apple logo image on the front of the invitation. The slogan is "There is more to do."
This is the second time this year that Apple has chosen to host a launch east of San Francisco. The event reminds me of my annual pilgrimages to Apple's annual product announcements at Macworld Expo in New York and great moments like the 17-inch G4 Cube. The introduction of the iMac and the explanation of then CEO, Steve Job, about the concept of "digital hub", which basically means that we now carry everything on our wrists.
What are the benefits for the company?
Business users will look for improvements in performance and productivity for Apple's mobile products (see below), they will not be disappointed; Expect the company to introduce Mac laptops at a lower cost, dramatically improved iPad Pro, and improved Mac mini systems (at last) all of which focus entirely on enterprise use cases, such as server-based servers. low energy consumption, etc.
AppleWhat will introduce Apple?
We never really know what Apple will reveal. Even the fleet of Mark Gurman's nanoparticle size HYDRA spy drones (or anything) can not see it all, is not it?
What we thought We know that Apple is considering launching updated tablets for iPad Pro, new Macs, and (potentially) updated versions of Apple Pencil, AirPod, and probably, but probably not, the wireless charging station. AirPower.
We've already looked at most of these expectations, but here's a quick recovery:
New Macs
Apple should introduce a new high-end product at a higher price Mac mini with a more affordable Apple laptop, perhaps a successor to the MacBook Air.
We also believe that the new Macs will use Intel's eighth-generation Kaby Lake processors and that laptops will be equipped with Retina displays.
These new Macs should help boost Apple's computer sales, pending the introduction of new high-end Mac Pro next year. It will be interesting to see how recent speculation that Apple plans to switch these machines to its own A-series chips in 2020 could have an impact on sales. It will also be interesting to see applications coming to Mac from iOS once Marzipan ships in 2019.
AppleNew iPad
Productivity is paramount and the invitation to the event seems to indicate that the new iPad Pro 11 and 12 inches will be strongly focused on creativity. The company will want to emphasize how you can create works of art, create music, edit images and movies and perform productive adult and real work.
As Planned in more detail here, important highlights may include:
- Facial ID on the iPad Pro;
- Office-type performance
- The loss of the traditional helmet port;
- And a better battery life.
These changes should also be a powerful argument for companies like Gartner and IDC to immediately start counting iPads as PCs in sales, even if that would make Apple the world's best-selling PC manufacturer. Questions: Will Apple Produce an Improved iPad Pro Keyboard? Could his new low cost laptop be a kind of hybrid Mac / iPad? We will see soon what Apple manufactures.
Apple Accessories
Apple Pencil and AirPods can both be refreshed. Apple Pencil could benefit from wireless charging, perhaps via the improved smart connector of the new iPad, which can also be magnetic. Expect less latency and better pressure sensitivity.
With a customer satisfaction rate of 98%, it is not surprising that you see AirPods more often in the ears on most streets of the city. This year, we should see the hands-free Siri and the introduction of a new W series wireless chip. Water resistance is also possible; it was originally planned to arrive in 2019, but there are only a few months left.
AirPower may still be a parade, but I would be very surprised not to see positive attention given to HomePod – perhaps a new model for cars?
What else to wait for?
Apple says nothing more, but I rather like the expression. I think we'll know a little more about the international deployment of Apple TV contracts with cable operators, and perhaps a brief overview of the video content that Apple plans to show next year.
How to watch the event
Apple will broadcast the event live from its website.
(Visit the site now and look at the image there, then refresh the page to see a completely different design.)
You will also be able to view it with the help of the company's Apple Event app on Apple TV and other devices. I will write, of course, at the time of the announcement – stay tuned for more details.
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