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Instagram beat Snapchat as the application most used by teenagers.
Investment bank Piper Jaffray on Monday released its annual report "At the time of the accounts", which covered 8,600 teenagers from 48 US states to determine rising trends in fashion, entertainment and technology. For the first time, Instagram has outperformed Snapchat in terms of teen use.
The survey found that 85% of teens reported using Instagram at least once a month, while 84% said they use Snapchat at least once a month. This is the first time that Instagram has surpassed Snapchat in the Piper Jaffray survey since spring 2016.
However, Snapchat is still popular with teen users: when asked what their favorite social media platform was, 46% of teenagers chose Snapchat, while 32% chose Instagram. In general, Snapchat and Instagram are the two most used apps among teenagers surveyed, followed by Twitter and Facebook.
Snapchat has recently lost popularity among all age groups, especially after a redesign that provoked negative reactions among its users. In fact, shortly after Snapchat's design change in February, about 1.2 million people signed an online petition asking Snapchat's developers to cancel the update. Snapchat decided to cancel the changes in May and even Snap CEO Evan Spiegel admitted that the redesign had affected the number of Snapchat users.
Over the last few months, Instagram has added features that seemed to copy Snapchat, such as stories and pictures to endangered live message, but this seems to have been a boon to the number of users that can be used. Instagram: The company reported a billion out of the 100 million monthly active users of Snapchat.
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