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At Apple's launch of the iPhone XR (which will reach store shelves this week), Tim Cook and his team have been keen to focus on the "affordable" smartphone's liquid retina screen at $ 749. More details on the technology have been revealed.
The details are contained in the Apple trademark application in the United States and China (reported by Jack Purcher), which lists "liquid retina" as a trademark to associate with certain classes of material. Here are the areas covered by the US filing.
Computers; electronic display screens and electronic display interfaces; portable digital pocket devices used as a telephone, handheld computer, media player and personal digital assistant for accessing the Internet, electronic mail, digital audio, video and data; smartphones.
The Apple iPhone Xr models remain on display at a launch event on September 12, 2018 in Cupertino, California (Photo: Noah Berger / AFP / Getty Images)
With the upcoming Apple event on October 30, my attention is naturally drawn to the use of the term "tablet" in the Chinese filing, which suggests that at least one of the expected iPads will come with a commercialized LCD display like liquid retina, that the same old phrasing & # 39; & # 39; LCD screen & # 39; previously used.
This is the main benefit of the liquid retina screen: Apple's ability to change and control the conversation around smartphone screens.
Putting emphasis on new display technology, from "LCD" to "liquid retina," is a handy tip that allows Apple to reframe the discussion to get away from it. Predominant use of premium OLED displays in high-end smartphones of the competition and explain why Apple remains faithful to the old LCD technology … I think the price has something to do with that.
The "liquid retina" is a term only controlled by Apple and can mean what it means – just like "display of the retina" allowed Apple to bypass any discussion of quantifiable measurements of "pixels per inch" and the transform into emotional words and floral descriptions. technology that could be found on any smartphone.
Regardless of the competition, even though physically the LCDs have a similar quality, resolution and standard, Apple will still be able to say that this is the only focus of the liquid retina screen … and if you want to continue to use The pleasant experience that offers you your only choice is to continue to buy products from the $ 1 trillion Cupertino company.
Learn more about Apple's thoughts on folding screens on its upcoming iPhones …
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At Apple's launch of the iPhone XR (which will reach store shelves this week), Tim Cook and his team have been keen to focus on the "affordable" smartphone's liquid retina screen at $ 749. More details on the technology have been revealed.
The details are contained in the Apple trademark application in the United States and China (reported by Jack Purcher), which lists "liquid retina" as a trademark to associate with certain classes of material. Here are the areas covered by the US filing.
Computers; electronic display screens and electronic display interfaces; portable digital pocket devices used as a telephone, handheld computer, media player and personal digital assistant for accessing the Internet, electronic mail, digital audio, video and data; smartphones.
The Apple iPhone Xr models remain on display at a launch event on September 12, 2018 in Cupertino, California (Photo: Noah Berger / AFP / Getty Images)
With the upcoming Apple event on October 30, my attention is naturally drawn to the use of the term "tablet" in the Chinese filing, which suggests that at least one of the expected iPads will come with a commercialized LCD display like liquid retina, that the same old phrasing & # 39; & # 39; LCD screen & # 39; previously used.
This is the main benefit of the liquid retina screen: Apple's ability to change and control the conversation around smartphone screens.
Putting emphasis on new display technology, from "LCD" to "liquid retina," is a handy tip that allows Apple to reframe the discussion to get away from it. Predominant use of premium OLED displays in high-end smartphones of the competition and explain why Apple remains faithful to the old LCD technology … I think the price has something to do with that.
The "liquid retina" is a term only controlled by Apple and can mean what it means – just like "display of the retina" allowed Apple to bypass any discussion of quantifiable measurements of "pixels per inch" and the transform into emotional words and floral descriptions. technology that could be found on any smartphone.
Regardless of the competition, even though physically the LCDs have a similar quality, resolution and standard, Apple will still be able to say that this is the only focus of the liquid retina screen … and if you want to continue to use The pleasant experience that offers you your only choice is to continue to buy products from the $ 1 trillion Cupertino company.
Learn more about Apple's thoughts on folding screens on its upcoming iPhones …
