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From May 1 to October 20, a total of $ 256,392,363 was spent on Facebook campaigns or nationally important issues covering 1,677,184 ads, according to the new social media ad report released on Tuesday.
Beto for Texas – supporting Beto O'Rourke, who defies incumbent Senator Ted Cruz (R-Texas) – was the biggest spender of that period, spending $ 5,373,435 for 6,024 ads.
The Trump "Make America Great Again" committee, which supports President Donald Trump, spent $ 3,144,921 for 50,148 Facebook ads.
The top five were completed by: J.B. for governor, Democratic governor of Illinois, J.B. Pritzker, priced at $ 1,989,026 for 995 ads; the Care2 online community, which promotes a "healthy and green" lifestyle at $ 1,971,240 for 5,056 ads; and oil and gas giant ExxonMobil, who spent $ 1,954,968 for 1,758 ads on the social network.
Facebook product manager Arti Kulkarni unveiled the new ad archives report in an article in the newsroom saying it covers all announcements related to politics and issues of national importance in the USA.
The report will be updated weekly and Kulkarni said it would soon be downloadable.
The information that can be found in the report on the ad archives includes the expenses in ads and the total number of ads. They can also be searched by advertiser or keyword. Page names will be provided, as well as disclaimers and links to ads.
The first part of Facebook's advertising archive report
Facebook introduced its ad archive in May to provide information, including the campaign budget associated with specific ads and the number of people who viewed them (as well as their age, gender, and gender), as well as advertisements and political content managed by advertisers seven years after the day they run.
In September, the social network began the process of indexing news pages to determine which publishers to include in its advertising archives.
And Facebook announced last week that Ad Archive would make its debut in the UK.
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