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Snapchat's results for the third quarter of 2018 were released today and, despite a revenue bang, the company has again seen a decline in the number of active users. This is the second consecutive quarter in which Snapchat has experienced a decline in the number of users. This is a trend that the company plans to pursue.
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In the press release regarding Snapchat's results, the company recorded 186 million daily active users in the third quarter of 2018. The decline being even more pronounced, Snapchat's earnings declined by $ 191 million in the first quarter. quarter 2018 to 188 million the previous quarter.
This means that over the past two quarters, Snapchat has lost about 5 million active daily users – a statistic that bodes ill for society when it tries to entice new advertisers.
While last quarter, Snap attributed the slowdown in user growth to its controversial redesign, CEO Evan Spiegel this time mentioned Android users as the reason:
"The Android community is a global growth opportunity for us and we are making good progress in testing the application in selected markets. We are looking forward to publishing it when it is ready, "Spiegel said.
On the positive side, Snapchat exceeded revenue expectations with $ 298 million in revenue compared to $ 283 for Wall Street. TechCrunch notes, however, that Snapchat's average per-user revenue in developing countries decreased by 12.5% during the quarter:
Unfortunately, Snapchat's average revenue per user dropped by 12.5% in developing countries this quarter. However, significant gains in the US and European markets have increased the global ARPU by 14%. Snap expects fourth-quarter vacation revenues of $ 355 to $ 380 million, according to analysts' estimates.
Spiegel also noted that Snapchat remains popular among the population aged 13 to 34 in the United States, but that its interest is low, among others. In an effort to combat this, he says that the company is "trying to get the right mix of content" to appeal to a wider and more global audience.
"While we have incredible reach among our core population of 13 to 34 year olds in the United States and Europe, billions of people around the world are not yet using Snapchat."
Are you a Snapchat user or have you migrated to other apps such as Instagram? Let us know in the comments!
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