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According to a recent announcement by the company, Google is expanding its functionality of artificial intelligence lenses to Google Images on mobile in the United States. Specifically, the feature comes for users who perform a search for images via the mobile web on the Google home page. Once an image is selected, the Google Lens icon will appear just below, next to sharing icons, favorites and three-point menus. If pressed, the function will be launched with a short animation showing users how to select objects and white dots highlighting parts of the image for those with multiple subjects. If you tap one of these, a Google Lens slide map allowing to perform a secondary search to find similar objects or the exact object will be searched, if the AI of the giant of the search can find it. only searches done in English will trigger the appearance of the feature, although Google indicates that support from other countries and languages will come "soon".
Context: The goal of Google was introduced towards the end of last year and effectively replaces the Google Goggles image search application of the company by a more comprehensive platform, based on the AI, allowing to quickly identify or search for objects, text, etc. It can also translate the text of an image or copy this text – or translation – to the clipboard of the handset to paste it into a text field located elsewhere on the device. Plus, users can use the feature to decorate a room or find props for an outfit, as the algorithm allows them to experience similar style results. Lens finally got its own stand-alone app in June 2018, but previously existed in Google Photos after it was released in Google Assistant.
The introduction of the Objective feature in Google Image Search should identify or search for more examples of a specific item in a desired image. This should also improve over time and as artificial intelligence identifies things better, but shopping is one of the activities highlighted by Google. For example, a user can search for trade show images either by looking for inspiration to redecorate it, or simply for the latest trends. In the course of this research, if they encounter a particularly attractive product, they can then use Lens to identify the chair, table, or wall design and conduct subsequent research to find and buy it. This same example could be applied to other objects such as smartphones, clothes, etc.
Impact: Google does not stop with mobile searches either. The company also indicated that in the near future, it would be launching Lens for Google images on each of the platforms that could be searched. This should mean that users will see it appear on the desktop and Chrome OS versions of the Google search platform in a timely manner. With this latest announcement, Google is essentially extending the integration and including it in its most central core service, which will likely provide another reason for users to turn to Google Search.
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