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Snap, which likes to call itself a camera company, is bringing that camera to the desktop. Snap Camera, which is available today for Mac and Windows, will include Twitch, YouTube, Skype, and Zoom. With Snap Camera running, you'll be able to use Fortnite or update your co-workers on fourth quarter sales. For Snap, a move to the desktop represents a way to extend its reach into users' lives, while harnessing the advantages the company has built up in augmented reality filters.

To use Snap Camera, install the app and select it for your camera output in a third-party desktop application. Using Snap Camera, you can choose from Snap lenses, both of them created in one-and-one homes created by the company's Lens Studio tool. You can search for lenses using keywords, or you can use them in your browser. A Snapchat account is not required to use the app. In fact, you can not actually log in to the desktop.

The company says that 250,000 lenses have been submitted to date using Lens Studio, and collectively, they have been viewed 15 billion times. "We're trying to find new distribution channels for those creators to surface their work," said Eitan Pilipski, Snap's head of camera platform. "We think this is a very unique opportunity, bringing Snapchat AR experiences to the desktop."

Snap announced the integration onstage today at TwitchCon. The company built a custom integration for Twitch that lets broadcasters easily add and swap lenses while streaming. Fans will be able to unlock their lenses by scanning QR codes ("Snapcodes") on the stream, and they can even subscribe to Twitch channels via a call to action that will appear next to the Snapcode. If they subscribe, the broadcaster can unlock an additional lens for the subscriber to thank them.

The Twitch integration will also include several new game-themed lenses, League of Legends, PlayerUnknown's Battlegrounds, World of Warcraft, and Overwatch. Snap wrote a guide for integrating Twitch with Snap Camera here.

Snap announced its desktop camera after its most recent earnings report, in which the company reported that it had lost 2 million users in the previous quarter. The company is struggling to find new avenues for growth after Facebook cloned its Stories product its entire suite of apps, dramatically blunting snap's momentum.

But Snapchat continues to be used by 186 million people, many teenagers and young adults. That makes for a natural alliance with Twitch, which has all but replaced traditional television broadcasts for young gaming enthusiasts. Broadcasters will be able to assign them to hotkeys, enabling them to switch back and forth quickly and helping them to broadcasts.

In an era that has been defined by the development of mobile phones and apps, desktop software development has become unfashionable. But as someone who sits at a laptop most days, In a brief test of Snap Camera, I had an excellent time with my co-workers with Skype in which I appeared as a dog, an elf, and various cartoon characters.

It's probably too much to expect Snap Camera to introduce a new generation of users. But if Snap ever brought a fuller, it would be better to use it. "As we're launching this product, we think it's such a huge thing for us," Pilipski said. "It's going to shape our roadmap in ways that we really do not understand right now."

In the meantime, Camera Snap makes for good, fun dumb. I'll take it.

Correction, 4 p.m.: This article was originally published by the daily Snapchat users.