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Snapchat launches its first Mac and Windows software that takes back your webcam and brings its augmented reality effects to other video streaming services and calls. Snap Camera can be selected as camera output in OBS Skype, YouTube, Google Hangouts, Skype, Zoom and much more, with browser-based applications such as Facebook Live so you can browse through the browser. Snapchat lenses to try AR face filters. And thanks to its new, easily equipped Twitch extension, streamers can trigger different masks with keyboard shortcuts.
You can download Mac and Windows versions of Snap Camera now. Users can use Lens Explorer to preview the effects and see who created them, bookmark their favorites for easy access, and access a tab of your recently used lenses.
Despite the difficulties encountered by Snap Inc. following the announcement of the third quarter earnings, which revealed the loss of 2 million users, the price of its share has reached a new low, but the camera Snapchat does not There is no need to fuel growth. You will not even need to login to Snapchat to use it. Instead, the goal is to bring more attention to its community AR Lens platform so that more developers and creators produce their own effects. "We are striving to provide more distribution channels [for Community Lens creators] and surface with their work, "says Eitan Pilipski, head of Snap. The desktop camera could attract more attention from the creators of Lens and Snapchat connects the most talented to the most promising brands in sponsorship.
Snapchat's first content was launched on the desktop in January with its first embeddable content, designed for newsrooms that wanted to showcase citizen journalism on their sites. But now, content creation Snapchat escapes mobile support.
Strangely, Snap Camera does not have a clean interface. Really, it should have a Photo Booth style app so you can save photos and videos of yourself with your webcam and share them wherever you are. "We do not want to compete in this space. We simply want to integrate the community objectives with all the applications used by users, "says Pilipski. Apple's FaceTime is a major application that does not support Snap Camera. Why? "I do not know, Apple did not comment, believe me, we tried," says Pilipski.
Since "there is not even a function to collect impressions" and users do not have to log in, Snap will not be able to add camera users to its daily number Active users. With this number, which went from $ 191 million in the first quarter to $ 188 million in the second quarter, to $ 186 million in the third quarter, as announced yesterday, Snap really needs more ways to keep people from going astray. Instagram Stories. Hopefully, when video chat users see their friends or family using Snap Camera's goals, it will remind them to launch Snapchat more often. And the lenses could become viral if they appear in the flow of a Twitch celebrity.
The Twitch extension is being announced again today at the TwitchCon event, including the revelation of Squad Streaming and a Twitch Sings karaoke game for 1 million simultaneous viewers and half a million daily streamers on average.
The instant video camera equips Twitch TV channels with additional features. They will have access to League of Legends game lenses, PlayerUnknown battlefields, World of Warcraft and Overwatch. Viewers will see on the screen the quick reference code of the lens that they will scan with Snapchat to try the mask on their virality. Streamers have a button allowing viewers to subscribe to it and can configure a "bonus" lens that displays as a thank you when someone follows them. And with keyboard shortcuts, streamers can trigger different lenses, such as an angry lens when they lose a game lens or victory lenses, if they succeed in defeating all other fortunate addicts.
Since its launch last December, more than 250,000 community goals have been submitted via Snapchat's Lens Studio and have been viewed more than a billion times. Snapchat realized that he could not imagine all the craziness that people could use the ARs just internally. An optimized view of Instagram is essential to Snapchat's business strategy. The more people using Snapchat's AR features, the more companies can charge for promoting sponsored goals. With the reduction in the number of users, Snap must show that its business is growing to recover its share price and attract the investment or external acquisition that it will likely need to achieve its profitability. A desktop presence could not only make Snapchat more ubiquitous, but also make it appear in front of older users and advertisers who might be a little frightened by its mobile app.
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