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Buongiorno Piazza Liberty! Milan is one of my favorite cities and I am very happy to be with you today. Around the world, we hope everyone benefits from the new iPhone XR! pic.twitter.com/hmJb8yrNCM
– Tim Cook (@tim_cook) October 26, 2018
CEO of Apple Tim Cook today visited the company's Piazza Liberty store in Milan to celebrate the iPhone XR release, posing for photos with customers and employees, that he then shared on Twitter.
While the iPhone XR is available for sale in Apple stores, many sites have few customers waiting. At Apple Walden Galleria in Buffalo, New York, for example, VentureBeat Journalist Jeremy Horwitz tweeted that he was the only person lined up a few minutes before the store's opening.
iPhone XR state of the line 10 minutes before launch: literally nobody (except me). The phones reserved in advance are apparently what the old line servers went this year. pic.twitter.com/XFyAbDja4r
– Jeremy Horwitz (@horwitz) October 26, 2018
As more and more customers turn to pre-orders online, the iconic lines of the iPhone's launch day of the past have dwindled over the years.
Retail sector employees applauded when first customers entered Apple's Fifth Avenue temporary store in Manhattan, as Apple analyst Walt Piecyk said, but the lines are usually much longer in this flagship location during iPhone launches. To be fair, Apple is still renovating its iconic glass cube location a few steps away.
"Wooohooooo" – $ AAPL employees pic.twitter.com/858EL40inE
– Walt Piecyk (@WaltBTIG) October 26, 2018
There are some exceptions, hundreds of customers lining up for iPhone XR launch day at Apple Shibuya in Tokyo, Japan. It was also the big reopening of the store after several months of renovations. However, many of these customers may have lined up to check out the new design and get a free t-shirt.
As usual on the day of launching an iPhone, most Apple Stores open early at 8:00 am local time, with display models now available.
MacRumors traveled to New York this week to spend some time with the iPhone XR before its release. During our stay, we spent the day unpacking the camera and testing his camera with the help of New York volunteers. We also organized questions and answers about Reddit and through our Twitter account @MacRumors.
Update: Apple shared additional photos of iPhone XR launch day at Apple Stores around the world.
If you were or will be in an Apple Store for the iPhone XR launch today, do not forget to tweet @MacRumors with a photo of your store and your device.
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