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Next week, OnePlus will launch its latest device, the OnePlus 6T. What should you watch at the launch party on the 29th? I suggest working in the margins, the push on peripherals and the dynamism of the community.
Launch of OnePlus 6 (Ewan Spence)Ewan Spence
It is unlikely that the main event – the revelation of the OnePlus 6T – holds surprises. There was once a day when you could have a real surprise at a lunch – but not when the handsets should be on sale for less than a week after the presentation. Rather than the approach adopted by some rivals (cough, Cupertino …), OnePlus does not ask everyone to claim that the new OnePlus 6T and its features are a surprise to the public or the media.
Instead, OnePlus has an active program of talking publicly about specific features before a launch event. The key points of the 6T are already there; we know that there is a fingerprint on the display, we know that the size of the battery is exhausted and that we are focusing on faster software and hardware. We also know the disadvantages, there is no wireless charge, we know that the 3.5mm headphone jack has been removed and that the screen is still checked.
It's a pretty honest approach. OnePlus remains a lean operation and new technologies must be available in the supply chain with sufficient quality to be taken into account. Even without the confirmation, you can very well guess what will be available in the new handset simply by checking which components are available in sufficient quantity, with sufficient quality, which are sufficiently bright.
There are still decisions to be made and compromises that I am sure will have been discussed in-house. For me, the launch event is less about "what" than about "why".
To take an example. The OnePlus 6T will come with an integrated fingerprint reader. That's what. It will take a few moments to say, and the audience of OnePlus fans who bought a ticket to get to the re-scheduled launch event will be very encouraging. This is what comes next which is important. Why did OnePlus make this decision? How did he implement the technology? What did he have to sacrifice for the hardware to be integrated into the device? Does this allow for a better experience or is it simply "staying in tune with neighbors"?
So, what I'm expecting from the launch is quite simple. In a post-leak word, I'm waiting to see the work behind the decisions.
Launch of OnePlus 6 (Ewan Spence)Ewan Spence
There will be more than the OnePlus 6T on display. The removal of the 3.5mm headphone jack means that we will focus even more on the Bullets Wireless headset, and an update of the Bluetooth audio accessory seems self-evident (especially as regulatory filings are being made). 'confirmed). This will probably be part of the "why", but it's also part of OnePlus' business strategy. Handsets are not losers, but previous versions have operated with lower margins than the competition. Building accessories and additions to the lifestyle will increase the potential income per customer. Given the success of Apple's AirPods, OnePlus will want to ensure that its community is sold with its wireless headphones.
And then there is the community.
OnePlus is still a relatively small company. It's not a Samsung or Apple, it does not have a huge marketing budget. He has always relied on his community to evangelize handsets, devices and the brand. The intrepid presence at launch in New York will keep social media noise levels at a high level.
And this launch event has a small bonus. There is a "big bad guy" on the horizon who has tried to upset the brave little OnePlus. Apple's planning of its launch for iPad Pro and MacBook the same day as OnePlus, in the same city as OnePlus, was an absolute gift.
Yes, OnePlus has had organizational concerns to advance the event 24 hours a day, it will smash its entertainment budget by covering the costs of these flights reorganizing flight schedules and hotels, and the new cycle will be shortened for the new handset as Tim Cook's steamroller shifts into high gear … but now CEO Pete Lau can use these disadvantages to mobilize his support in New York and beyond to create stronger emotional ties with the wild world brand.
OnePlus 6T Launch Page (oneplus.com)OnePlus.com
We all know what OnePlus will be physically presenting this week. In essence, it is not important. What is important is that the New York event is a pivotal point for the community. The launch of Monday is less to make known the OnePlus 6T … it is about rewarding the community and giving it permission to publicize the OnePlus 6T.
Learn more about the OnePlus gift: the shock of iPad Pro launches …
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Next week, OnePlus will launch its latest device, the OnePlus 6T. What should you watch at the launch party on the 29th? I suggest working in the margins, the push on peripherals and the dynamism of the community.
Launch of OnePlus 6 (Ewan Spence)Ewan Spence
It is unlikely that the main event – the revelation of the OnePlus 6T – holds surprises. There was once a day when you could have a real surprise at a lunch – but not when the handsets should be on sale for less than a week after the presentation. Rather than the approach adopted by some rivals (cough, Cupertino …), OnePlus does not ask everyone to claim that the new OnePlus 6T and its features are a surprise to the public or the media.
Instead, OnePlus has an active program of talking publicly about specific features before a launch event. The key points of the 6T are already there; we know that there is a fingerprint on the display, we know that the size of the battery is exhausted and that we are focusing on faster software and hardware. We also know the disadvantages, there is no wireless charge, we know that the 3.5mm headphone jack has been removed and that the screen is still checked.
It's a pretty honest approach. OnePlus remains a lean operation and new technologies must be available in the supply chain with sufficient quality to be taken into account. Even without the confirmation, you can very well guess what will be available in the new handset simply by checking which components are available in sufficient quantity, with sufficient quality, which are sufficiently bright.
There are still decisions to be made and compromises that I am sure will have been discussed in-house. For me, the launch event is less about "what" than about "why".
To take an example. The OnePlus 6T will come with an integrated fingerprint reader. That's what. It will take a few moments to say, and the audience of OnePlus fans who bought a ticket to get to the re-scheduled launch event will be very encouraging. This is what comes next which is important. Why did OnePlus make this decision? How did he implement the technology? What did he have to sacrifice for the hardware to be integrated into the device? Does this allow for a better experience or is it simply "staying in tune with neighbors"?
So, what I'm expecting from the launch is quite simple. In a post-leak word, I'm waiting to see the work behind the decisions.
Launch of OnePlus 6 (Ewan Spence)Ewan Spence
There will be more than the OnePlus 6T on display. The removal of the 3.5mm headphone jack means that we will focus even more on the Bullets Wireless headset, and an update of the Bluetooth audio accessory seems self-evident (especially as regulatory filings are being made). 'confirmed). This will probably be part of the "why", but it's also part of OnePlus' business strategy. Handsets are not losers, but previous versions have operated with lower margins than the competition. Building accessories and additions to the lifestyle will increase the potential income per customer. Given the success of Apple's AirPods, OnePlus will want to ensure that its community is sold with its wireless headphones.
And then there is the community.
OnePlus is still a relatively small company. It's not a Samsung or Apple, it does not have a huge marketing budget. He has always relied on his community to evangelize handsets, devices and the brand. The intrepid presence at launch in New York will keep social media noise levels at a high level.
And this launch event has a small bonus. There is a "big bad guy" on the horizon who has tried to upset the brave little OnePlus. Apple's planning of its launch for iPad Pro and MacBook the same day as OnePlus, in the same city as OnePlus, was an absolute gift.
Yes, OnePlus has had organizational concerns to advance the event 24 hours a day, it will smash its entertainment budget by covering the costs of these flights reorganizing flight schedules and hotels, and the new cycle will be shortened for the new handset as Tim Cook's steamroller shifts into high gear … but now CEO Pete Lau can use these disadvantages to mobilize his support in New York and beyond to create stronger emotional ties with the wild world brand.
OnePlus 6T Launch Page (oneplus.com)OnePlus.com
We all know what OnePlus will be physically presenting this week. In essence, it is not important. What is important is that the New York event is a pivotal point for the community. The launch of Monday is less to make known the OnePlus 6T … it is about rewarding the community and giving it permission to publicize the OnePlus 6T.
Learn more about the OnePlus gift: the shock of iPad Pro launches …
