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Samsung's first collapsible Android smartphone could have a much more limited carrier availability than the company's flagship products and will almost certainly be a lot more expensive. A report released earlier this week suggests that Samsung has already decided on its launch plans for the UK, where the Galaxy Flex or the called phone will only be sold through Unlock and via EE. This approach contrasts sharply with the company's product strategy for the Galaxy S and Galaxy Note lines, offered by virtually every major network operator in the country and abroad.
According to his insider, the Galaxy Flex would cost between £ 1,500 and £ 2,000 in the UK. These numbers range from $ 1,900 to $ 2,500, suggesting that the unconventional phone will cost about twice as much as Samsung's most popular consumer smartphone to date – the Galaxy Note 9 512GB variant. that Samsung occasionally collaborates with mobile operators and helps sell devices on a contract with its online store and physical outlets, which will not be the case with the Galaxy Flex, at least in the United Kingdom. United; the new report suggests that the company will only sell a variant of the flagship Android product without a SIM card, while EE will offer both with a contract and with an unlock. At present, it is unclear whether Samsung intends to offer consumers the option of paying in installments, although this seems like a likely scenario given the price it should pay.
The upper end of the Galaxy Flex's expected price range only concerns the most sophisticated variant of the foldable phablet. According to the same source, Samsung plans to offer several models, probably with different memory configurations, much like it did with its other handsets. for years now. It's still unclear whether the company will use a similar launch strategy in other markets, such as the United States, although the niche nature of the Galaxy Flex makes a new experiment more likely: Samsung has just discovered how to mass produce foldable handsets. at the very beginning of his career to sell them en masse.
Context: The next device is expected to be the world's first consumer phone and is scheduled to be released in the first half of 2019. The South Korean technology giant has already confirmed the launch schedule, but has not provided much Other details about it. Previous reports indicated that the company intended to officially introduce this gadget at the upcoming Mobile World Congress, the world's largest mobile phone trade show, traditionally held to an end. February to early March. This estimated launch window is indicative of a release for April, at least based on Samsung's previous flagship projects.
In addition to its unconventional form factor, the Galaxy Flex will distinguish itself from Samsung's other latest ultra-premium smartphones by the size of its initial batch. While the Seoul-based conglomerate typically sells tens of millions of its flagship Android products every year, it does not plan to use its full potential because it believes the unprecedented price will significantly limit its commercial potential. Because of this state of affairs, the company initially targets a multi-million unit production group and will re-evaluate future production plans after finding out how the initial wave of devices is sold. This cautious approach could explain why Samsung is content with a single-carrier partnership in the UK. No company in the history of the industry has ever tried to offer a smartphone worth more than $ 2,000 as a consumer product. The mere sale of this first batch within a reasonable time would already be considered a success and a base from which Samsung can build the future. form factor will be an expectation, not an exception.
Samsung has been actively working on its collapsible smartphone project for over five years now, having relaunched the effort several times due to technological barriers, according to a number of reports that have emerged from all over the world in recent years. Although he is finally on the verge of a flexible handset, he is already planning for the long term and has concrete ideas on how he could improve the foldable form factor. in the future, as suggested by some recent seers. patents, including one that describes foldable handsets with hologram projectors.
Although the Galaxy Flex does not take full advantage of the power of Samsung's distribution network, the company still intends to push it globally. A number of its leaders have already said this and some unofficial findings such as test firmware leaks suggest that the device will at least almost certainly be launched in the United States. Earlier this month, the tech giant unveiled the Infinity Flex, a flexible Super AMOLED. panel supposed to be used by the Galaxy Flex. The screen module is supposed to have a size of 7.3 inches when it is fully deployed and a diagonal of 4.6 inches when it is folded. Huawei is the only company likely to challenge the phone in the immediate future. His flexible smart phone project is also about to be completed, according to recent information and his own statements about it.
Impact: The high price and sustainability issues are likely to drive the average consumer away from the Galaxy Flex when Samsung's first collapsible smartphone finally arrives on the market. It was this expectation that prompted the company to set a relatively low production target for the initial batch of its seminal device and therefore excluded the possibility that the handset would be picked up by all of its traditional partners in the wireless industry. thread. While Samsung has been pretty straightforward about how it sees its first flexible handset as the start of an entirely new product line, the product itself will still be very experimental in nature and will have no chance of setting records. of sales. More details about the device, including its official name and current design, are expected to be revealed at MWC 2019, by which time a competing phone from Huawei should also be launched.
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