A look at the Android Market (Google Play) on the occasion of its 10th anniversary – TechCrunch

Google Play has generated more than twice as many downloads from the iOS App Store, reaching 70% of global downloads in 2017, according to a new App Annie report, published on the occasion of the 10th anniversary of the Android Market, now called Google Play. The report also looked at the state of the Google Play market and the habits of Android users.

It revealed that, despite the significant share of downloads, Google Play accounted for only 34% of worldwide consumer spending on apps, compared to 66% for the iOS App Store in 2017 – a figure that has remained relatively constant for many years. years.

These figures are consistent with the story that has been said about both markets for some time as well. Indeed, thanks to the wide distribution of its devices, Google has many download numbers, including its reach in emerging markets, thanks to smartphones at low prices. But Apple's ecosystem is the one that pulls more money from apps.

App Annie also found that the APAC region (Asia-Pacific) accounts for more than half of Google Play's consumer spending. Japan is the largest market of all time on this front, with $ 25.1 billion spent on spending applications and in-app purchases. It was followed by the United States ($ 19.3 billion) and South Korea ($ 11.2 billion).

The company attributed some of Google Play's success in Japan to operator billing. It has also led to increased consumer spending in markets such as South Korea, Taiwan, Thailand and Singapore.

With regard to consumers spend their money? Games, of course.

The report found that games accounted for 41% of downloads, but 88% of expenses.

In addition to games, in-app subscriptions contributed to revenue growth.

Non-gaming applications reached $ 2.7 billion in consumer spending last year, with 4 of the top 5 apps offering a subscription model. The number one application, LINE, was the exception. Next are the Tinder, Pandora, Netflix and HBO NOW subscription applications.

In addition, App Annie reviewed the application usage patterns of Android users and found that they tended to have a lot of applications installed. In several markets, including the United States and Japan, Android users had installed more than 60 apps on their phones and used more than 30 apps each month.

Australia, the United States and South Korea have led the way, users' phones containing more than 100 applications.

The report also looked at the most popular games and apps of all time, both in downloads and consumer spending. There have not been many surprises on these lists, with applications like Facebook dominating the most downloaded apps, and subscription services dominating the highest paying apps.

Annie also noted that nearly 10 million apps had been launched on Google Play since its launch in 2008. Of course, it remains no less than, according to current figures, just over 2.8 millions of apps live on Google Play.