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By Andrew O Hara
Tuesday, September 11, 2018 at 18:51 Pacific Time (9:51 pm ET)
After Apple has confirmed that the iPhone X is the best-selling iPhone in the first and second quarters of 2018, the new data from Mixpanel suggest that the high-priced phone also acted as a halo to support sales of the iPhone 8 Plus.
The performance of the iPhone X is an essential part of Mixpanel's iPhone and iOS data, collected over the past four years. Despite a four-digit price, the flagship handset managed to capture a significant portion of the iPhone market, peaking at 12% in August.
This year also marks the first time that a larger iPhone exceeds its smaller counterpart. The iPhone 8 Plus has managed to capture 9.37% of the iPhone market at its peak compared to the iPhone 8, which has reached a maximum of 7.89%. This could be partially attributed to the iPhone X flying market share of each device, but some looking for a more affordable handset also seem to have been influenced by the iPhone SE.
Mixpanel guesses that the price of a thousand dollars from the iPhone X facilitates the justification of the cost of the iPhone 8 Plus by buyers.
Although the share of more than 33% of the iPhone 6 in 2015 is not surprising, the data suggests that Apple's decision to move towards higher prices is proving fruitful for the manufacturer d & # 39; devices.
Comparatively, the most popular iPhone still used is the iPhone 7, which boasts 17.34% ownership of the market.
It should also be noted that older devices are still popular with users, the iPhone 6 and the iPhone 6s representing respectively 10.57% and 13.01% of the market. This could be a good sign for Apple because these users are looking to upgrade as their devices age, but also shows the longevity of Apple devices.
In terms of operating systems, Mixpanel claims that Apple took 61.75% of the US smartphone market in August, with the rest of Android. These numbers are at odds with almost all other market research, which places Google's operating system in the lead in terms of users.
Consistent with consensus, Mixpanel believes that Apple is leading in the adoption of the operating system, 93.25% of users running a version of iOS 11, the latest version of iOS available to the public. Android is lagging behind with only 27.09% on Android 8 or later.
The data comes a day before we go to the "Gather Round" event of Apple, where the last batch of iPhones should be announced.
Apple is expected to launch three new handsets this year. With an updated iPhone X, a larger OLED model should be launched. Anchoring the range is a 6.1-inch LCD version that would sell as a mid-level offering.
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