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Activision (ATVI – Free Report) recently announced the appointment of J. Allen Brack as President of Blizzard Entertainment.
Brack had previously held the position of Executive Producer and Senior Vice President of World of Warcraft Franchise and will succeed Mike Morhaime.
With 24 years of experience in the video game industry, Brack will now lead the Blizzard Entertainment team to strengthen Activision's position in the video game market.
Prior to joining Activision, Brack was working on popular games such as Star Wars galaxies and Commander of the wing Franchise. This experience, coupled with his 12-year stay in World of Warcraft The franchise will help Brack fulfill its new responsibilities.
Activision has announced that Ray Gresko and Allen Adham, founder of Blizzard, would be part of the management team of the company. Gresko has been appointed Director of Development.
Activision Blizzard, Inc Revenue (TTM)
Activision Blizzard, Inc Revenue (TTM) | Activision Blizzard, Inc Quote
Blizzard draws its strength from franchises
Blizzard Entertainment, which publishes traditional subscription and online games, draws its strength from its well-known franchises, such as World of Warcraft, Overwatch and home among others.
World of Warcraft, the popular massively multiplayer online role-playing game (MMORPG) has contributed significantly to turnover. Management noted that the well-known games of Activision as Call of Duty, World of Warcraft, Overwatch and candy Crush accounted for 66% of total revenue in fiscal 2017.
In addition, Activision expects revenue for fiscal year 2018 to benefit from the publication of World of Warcraft: Battle for Azeroth and Call of Duty: Black Ops 4. Notably, most of the company's subscription revenue comes from players who sign up to play. World of Warcraft.
In addition, Activision enjoys a competitive advantage as Electronic Arts (EA – Free Report) supported by its first major league of electronic sports, Overwatch.
Due to the popularity of Overwatch, Activision announced the signing of a multi-year contract Overwatch LeagueThe best moments and live content on Twitter (tWTR – Free report).
In addition, the company has also signed a multi-year agreement with Disney to broadcast the Overwatch League of e-sports on ESPN prime time, Disney XD and various streaming services owned by Disney.
In addition, Overwatch League The 2019 season, which already has 20 teams, is expected to benefit from the e-sports market, valued at $ 906 million in 2018 and $ 1.5 billion by 2020 by Newzoo.
The strength of Blizzard's popular franchises, management expertise and other franchises like Call of Duty are supposed to drive Activision's turnover.
Competition a concern
EA and Take Two Interactive (TTWO – Free Report) continue to do their best to gain market share. EA has won numerous awards at the Electronic Entertainment Expo (E3) 2018. This highlights the strength of the company in the development of competitive games, likely to attract users. This augurs badly for Activision.
Plus, with the release of Take Two Red Dead Redemption 2 has been Battlefield V, the competition will intensify further in the playing area.
Activision currently has a Zacks Rank # 3 (Hold). You can see You will find here the complete list of Zacks actions # 1 of current rank (strong purchase).
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