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Apple has an iPhone problem, and with the new iPhone XS, XR and XS Max finally in broad daylight, it just got worse. I said it for more than a year (Actually, I beat this drum a lot).
The problem began in 2017 when Apple jumped the iPhone 9 to release two 8's and a "10", his tenth anniversary phone. But by naming the iPhone X – and following it with three other phones "X" In 2018 – Apple has created a workout effect that makes me frown and asks me aloud: "What is it, Apple? What can it come next?"
The first problem is the X. It looks like an "ex", but you have to say it like a "ten", otherwise all the fans and fangirls will shout at you. It makes sense when the X is alone. But when you combine it with an S, an R and a S Max, the brain takes over and you get an "excess" iPhone, an "ex" iPhone and a "max max"). At best, your "ten ess" turns into "tennis", a good game on the court, but a very bad name for a phone.
The second problem arises when you think about the issue of succession. I say for a while that the "X" is an important brand change for Apple, which represents a higher echelon than the iPhone. The X stands for Apple's rebranded iPhone with secure infrared face unlock technology, no home button, or giant, state-of-the-art displays. The X brand is a more expensive range than before, and it makes your job easier, so pay more for your phone.
Read also: Why your iPhone becomes more expensive
So, what comes logically after the iPhone XS, the hub of the new iPhone X family? Oh, did not you know? The iPhone X is essentially more. Apple yoinked from his online store, making it a one-year-old phone with regard to Apple's direct sales. You will still be able to purchase it through third party vendors and retailers, at least for the duration of the current supplies.
Apple could followed by the iPhone XS – where "S" delineates a minor upgrade – with the iPhone 11. Or is it the iPhone XI? Would that make the 2020 phone the iPhone XIS? ("iPhone Ziss"?) No question What is a horror show.
Look at this:
iPhone XS vs iPhone XR vs iPhone XS Max: how to choose
3:51
Well, why not just call it "iPhone X (2020)"? Apple has already done so with the iPad and MacBook and, although we do not like it, we have learned to accept it, even if it creates a lot of confusion. ("What iPhone do you have?" "Uh, the iPhone one?")
Apple could also continue with its new terribly illogical naming convention. (Seriously, what does the R mean in the iPhone XR? "Reduced"?) Perhaps 2019 will bring us the iPhone XRS or the iPhone X2. But then, would the following year be the iPhone X2S?
Look at this:
Apple iPhone 2018 event: writers react
10:59
Or maybe next year we will finally have this iPhone that lends itself well to the rumor. This could be the "iPhone X Pro", at least.
Again, Apple could still get us into a loop and finally put the iPhone family in tune with Apple's love for California geological place names and call its next flagship phone, the Tahoe iPhone, to mirror it. . MacOS High Sierra.
The warm certainty of a logical naming structure, where His follow whole numbers and I am all good in the universe I miss. As for the future iPhone names, it's still a brave new world – and confusing.
Read more: iPhone XS, XR, XS Max: the three new iPhones of Apple replace the iPhone X
Read also: iPhone XS vs. Note 9: What does a $ 1,000 phone buy you?
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