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September 20, 2018
An expert analysis from Strategy Analytics' Strategy Strategy Group (UXS) revealed that the recently released Amazon Fire TV cube has created a more seamless video and TV viewing experience by leveraging a preferred and more human voice solution. In addition, the cube allows users to control multiple functions, functions, and additional devices with the voice; offering an additional opportunity for additional voice commands in the future.
However, while a voice remote provides Alexa functionality to current models of Fire TV or Fire TV Stick (or even that it is an existing standalone echo) at a significantly lower price, what is the point of sale? unique of the Fire TV Cube? does it have the option to completely replace the remote control?
Key findings of the report:
- The addition of Alexa to the Fire TV from Amazon brings more depth and versatility – a device allows to use the voice HMI for Fire TV while acting as a device Alexa autonomous.
- Eight far field microphones directed towards the front of the camera easily capture the "wake" command, even while playing the video.
- Although users can use voice for basic functions, it still has limitations. As a result, consumers have to use voice for some commands and the native remote for others.
Christopher Dodge, Associate Director and Report Writer, said, "As homes and devices become smarter, this type of implementation allows TVs to control and view things like security cameras. The voice as the HMI will be the preferred future of television and so it is important to develop accordingly.
Continued Dodge, "However, Amazon still has some way to go. All orders have not been understood for the first time, consumers have to use and memorize specific syntaxes and all devices that we think can be connected are not. Overall, it creates an incoherent experience. Currently, the user must always use native remotes for each device associated with the TV, in addition to voice commands, if they are compatible. "
Chris Schreiner, Director of Union Research UXIP, added, "While Amazon has not rushed into the market with the cube, there is still a lot to develop. An advanced partnership with leading cable / satellite service providers, in addition to streaming and skills providers, will help reduce some of the usability limitations encountered during the launch.
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