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Amazon has a new Kindle with an old name. This is an updated version of Kindle Paperwhite, Amazon's best-selling Kindle e-reader, probably very widely, but we'll never know because Amazon does not share Kindle sales figures. The Paperwhite is a good Kindle. This new, which you can now order at $ 130, is a little better.
It has the same six-inch high resolution screen as the latest Kindle Paperwhite. The front panel has been updated so that the screen is no longer recessed under the telescope, leaving a totally smooth face. It's 10% thinner and lighter – you can barely notice it, but Amazon says it's thinner and lighter, and I believe it. It has an additional LED light, bringing the total to five, for more uniform illumination around the bottom of the screen. And it has much more storage than the previous Paperwhite, from 8 GB to 32 GB.
Most importantly, the Paperwhite is now waterproof. It took ten years of Amazon Kindle to quench one of its electronic readers, but the company finally did it last year with the Kindle Oasis. Now, Paperwhite, cheaper, also has it on its technical sheet. You can carry your Paperwhite in the pool, in the bath, in the lake or in the ocean, without worrying about dropping it. It can be immersed in up to 2 meters of fresh water for 60 minutes. (But if you drop it in the ocean, I do not know what to tell you.)
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These are incremental updates, and none of them are particularly innovative. And this is a good thing.
The Kindle is a good product. Since the Kindle was first launched 11 years ago, all kinds of objects that can be kept with bright displays have infiltrated our lives. We have smart phones and tablets – remember Amazon – and sometimes scary connected screens in our kitchens.
The Kindle is for reading, though. It was always for reading. This is not to say that you are going to read, then start reading something that you have stored in Pocket or Instapaper, then be interrupted by a tweet from the president, then fall into the black and deep well of 'Internet. The Kindle is designed for reading and listening to books.
Do not talk
When I heard about last week for the first time, there would be a new Kindle and I walked to San Francisco to see the rubber thing. I thought, "I hope it does not work with Alexa." This event was held at its Seattle headquarters, where its chief IT officer, Dave Limp, presented more than a dozen new gadgets in 60 minutes. Almost all of them worked with Alexa. There was a wall clock, a microwave, and a smart screen that looked like a mini-television. We can talk about all this fleetingly, imperiously. All are designed to help Alexa meet the expectations of your smart home.
I do not want Alexa in a Kindle. There's no need to make this explicit compromise – I can control artificial intelligence, install cameras, speakers and remote microphones at home – for Alexa to launch a book for me or turn the page for me. This is not to say that there is no smart software in the new Kindle. The Kindle Home Page is being updated to show you more things you would like to read. On the Kindle Paperwhite I saw, he said things like "More 1984. "(Seriously.) He also said" Books you want to read "and" Recommended for you. "Amazon knows what you like, so the recommendations are smart.
Amazon really wants you to read on Kindle too. That's why the company has always built Kindles with six weeks of battery life on a single charge. So you have no excuse not to read content on it. That's why the company offers six months of Kindle Unlimited, $ 10 a month subscription service, and $ 130 Paperwhite service. That's why you can now add presets for certain formats and save them to your Kindle, such as a "Gym" preset with giant text, so you can read even while you're on the treadmill.
That's why Bluetooth features have been added to the new Paperwhite. So, even when you're too busy reading the texts with your eyes, you can listen to an Audible book on the Paperwhite using headphones.
If all this seems irrelevant, it is that the Kindle has not been radically innovative for a long time. I asked a research company for its latest estimates on Kindle unit sales, and the company sent data as of 2015. This is the last time the company has followed the electronic readers, explained the analyst, because the market for electronic readers has been falling since then. Even in this case, the market for electronic readers showed no signs of recovery or even stabilization, he said. Amazon claims that demand is still strong for Kindle devices.
Yesterday, Amazon's president, Jeff Bezos, appeared on the scene at WIRED's 25th anniversary festival and talked about going into space. Today, his company has launched a black and white electronic paper gadget with a screen of 300 pixels per inch, the same as the Kindle before, for anyone who keeps track. But it is okay. The Kindle is always ambitious. It makes you want to Lily. This is a remnant of the time when not all flights had Wi-Fi, when the holidays were not interrupted by work tremors, when the nightly routines did not involve slipping notifications.
This makes it all the more comforting that it does not have an Alexa.
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