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Amazon Prime Day will be more than just great deals and one of the biggest e-commerce days of the year. It will really be about the voice.
Prime Day last year helped to sow what turned out to be a strategy everywhere Alexa who put several Echos in homes. The Christmas shopping season has favored Amazon's Alexa carpet bombing plan.
With the launch of Prime Day Monday, it is worth noting that the Amazon Echo show will likely attract a lot of interest and sales. Keep in mind that Amazon is pushing its own brands throughout Prime Day. Private brands from Amazon, Whole Foods and Alexa will all be good bargains.
Amazon Prime Day 2018: How and When to Find the Best Deals | On Amazon Prime Day, save up to $ 300 on Huawei phones and wearables
Since Echo Show has become available, look for Amazon to add video, Alexa and voice in homes. As we noted earlier, the voice – whether through Prime Day devices or actual purchases – will probably be one of the big themes to look at.
Also read: Amazon Prime Day 2018: All You Need to Know (CNET)
So you have two sides of the equation of the voice of the Amazon. From one side, Amazon will push the devices powered by Alexa. In addition, Amazon will promote e-commerce via Alexa. Walker Sands has projected that up to 19 percent of consumers can place orders via Alexa.
It is unclear whether Amazon Prime Day can continue to be the biggest ecommerce sales event year after year, but the point of inflection in the voice interfaces can be here. In the business, this focus on the voice is already accelerating. Alexa for Business and business software providers focus on voice interfaces.
If Alexa coalesces her business, the service will be hard to beat at home or at the office or even in business applications.
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