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Analysts working for Citi Research sent a note to customers last week about a chart they created and which shows less interest each year for the latest iPhone models. The chart uses the number of consumer Google search queries for certain iPhones just before and after their respective "launch event", to gauge the interest in each one. Despite the downward trend, Citi Research continues to believe that the device can support year-on-year unit growth for Apple, but the company says it does not seek the start of a new super cycle. Analysts have discussed the slowdown in innovation and the saturation of the iPhone in the main markets for the decline in interest.
Despite the addition of new features such as Face ID, water resistance and an onboard screen, Citi Research indicates that more innovations have been noticed four or more years ago. five years, when the size of the screen was increasing and the camera improved considerably from year to year. The results of Google Search seemed to appear before the release of redesigned models like the Apple iPhone 5 (which went from 3.5 inches to 4 inches), and the Apple iPhone 6 (which also gave rise to two new screen sizes) , 4.7- inches and 5.5 inches of the Plus model).
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