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In a given quarter, the CIRP estimates that between 15 and 20% of iPhone buyers spend Android operating system. In terms of popularity, these switchers opt for the iPhone 8 and 8 Plus (40% of those who spend from Android to iOS), and to a lesser extent the iPhone 7/7 Plus (approximately 25%) and 6s / 6s Plus (about 12 percent).
Android users who switch to iOS also tend to buy an iPhone "Plus" more than iPhone owners looking for a new device. In total, 39% of Android switches have bought a Plus model, against 29% of iPhone users buying another iPhone. "With Android manufacturers offering longer form factors, it seems that Android owners are also enjoying iPhones with larger displays," said Mike Levin, partner and co-founder of CIRP.
For older models, older Android owners buy models 7, 6 and iPhone SE than users who buy an iPhone that already had an iPhone. This makes sense, because current iPhone owners will probably switch to the latest models, while Android switchers are more than happy to enter the Apple ecosystem with a slightly more model. former.
"In the marketing of iPhones, Apple is trying to persuade current users of Google's Android operating system to switch to its iOS operating system," said Josh Lowitz, CIRP partner and co-founder.
"Apple has had varying success, with seasonal variations in the percentage of buyers making the change." We've analyzed how Android owners who switch to Apple's iPhones differ from homebuyers. The old Android users are turning to the cheaper iPhone models, which makes sense to us, with Android phones offering a wide range of models, many of which at the same time. relatively low price, and since everything on an iPhone is new to them, it's less interesting to buy the latest flagship model with the most advanced features. "
For the SE iPhone, the Android switchers have bought the cheap smartphone twice as expensive as the iPhone owners during the six months ending in March 2018, proving the continued popularity of the small device. On the other end of the spectrum, Android switchers have bought the iPhone X (currently the most expensive iPhone) at half the price of iPhone owners.
While today 's report focuses on operating system switching, the latest CIRP survey examined users who stick to an operating system. and found that Android had a 91% loyalty rate in 2017, compared to 86% for iOS. This means that for the users surveyed, Android customers were more loyal to the Android operating system than iOS users to the iOS operating system.
In April, Apple encouraged Android owners to switch to the iPhone with a set of new ads in its series "Life is easier on iPhone". The videos have focused on iPhone features such as the App Store, Portrait Mode and Portrait Lighting, and the company is connected to its "Switch" website designed for customers using an Android device or an iPhone. other smartphone and considering switching to an iPhone.
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