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Steve Wozniak does not mince his words regarding Facebook.
During interviews with CNBC and at the CME Group's global financial leadership conference in Naples, Florida, Apple's co-founder had given advice to Facebook and its CEO, Mark Zuckerberg. His comments came a few days before the release of the New York Times report explaining how Facebook had tried to combat criticism and negative coverage in the past.
Wozniak said Facebook must "remember that people are importing more than technology and stop putting money before morality," according to NBC reporter Dylan Byers, paraphrased his interview with Wozniak in a tweet.
In another interview with CNBC, Wozniak made specific recommendations and criticisms against the social media giant, who has faced various crises over the past year.
"They will not do anything that will cost them a dime," Wozniak told CNBC. "I have not seen a step." I saw Zuckerberg talking about "we're going to do that, let's open that, we'll give you more options" – I do not I have not seen a real thing. "
Wozniak added that Facebook should be clearer with its advertising policies.
"One thing they should do is, if you end up on targeted advertising lists, you give the opportunity to pay for you out of it," Wozniak said. "Or at least tell you which lists you are – which categories they have put you in among thousands of categories and you can check or uncheck them, or you can say" I do not want to be on any of the targeted lists at all ". ; And they should not keep this type of data for each post. "
Wozniak had another idea a little more far-fetched than he admitted that the company would probably never adopt. He added that Facebook should open to competition by allowing users to export their data (calendars, friends and publications), and transfer them to another competing social media site.
"I'm tired of all the executives when I hear that I'm hijacking real answers or problems, or even promises or concrete actions that could help people," Wozniak said. "I'm always for the end consumer – the little guy facing big business or the rich and strong person."
Read more: Mark Zuckerberg forced his leaders to use an Android phone after Tim Cook criticized Facebook's approach to privacy
Wozniak has spoken publicly about Facebook in the past, especially when he announced in April that he was planning to leave Facebook, believing that the company was not respecting the privacy of data or user data.
"Users are providing all the details of their lives to Facebook and … Facebook is making a lot of money in advertising," wrote Wozniak in an email to USA Today at the time. "Profits are all based on user information, but users do not get any profit.
"Apple gets its money from good products, not from you, as they say, with Facebook, you're the product."
Wozniak is not the only person related to Apple to have taken pictures of Facebook while leveraging Apple's strengths in terms of privacy. Apple CEO Tim Cook has expressed a similar argument since 2014 and recently said in an interview that he would never be in the situation where currently Facebook and Zuckerberg are.
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