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Apple has announced today that it has purchased something: Shazam, the music and image recognition service.
Shazam, now part of Apple.David Phelan
Apple has made a lot of acquisitions, most of them being small businesses, some even more attractive brands, like the sleep analysis company Beddit last year, then very important purchases like the acquisition of 3 Billions of Beats.
So what should we do with the purchase of London-based Shazam, something that has been going on for five months? This is an important purchase, but no price has been given. According to sources cited by Tech Crunch, some estimate the figure at $ 400 million.
So, it's a lot cheaper than Beats but still considerable. It's also a bit less than the company's last valuation, when there was a round of financing that valued it at $ 1 billion.
Shazam is not a flyby operation. It's been a long time since smartphones appeared, launched in 2002, five years before the first iPhone.
Originally, you summoned Shazam by dialing 2580. How could you remember such a number? Easy – it was the column of numbers that went down the middle of the keyboard. It does not work anymore, by the way.
Such simple elements of simple design have characterized Shazam. He has since added recognition of other types of audio and video clips to identify songs, movies, and television shows.
It has added AR features where brand codes can be analyzed to unlock offers. As Digital Trends says, it has partnered with companies such as the Beam Suntory brand of spirits, maker of Jim Beam and other beverages, to create AR marketing campaigns.
The logo of Shazam Entertainment Ltd. is posed on a wall while an employee uses a smartphone in this photo arranged at the company's headquarters in London, UK, Friday, July 26, 2013. US billionaire Carlos Slim has invested $ 40 million in London business software-based with over 70 million active users each month. Photographer: Simon Dawson / Bloomberg
He has always been popular. Apple said today that Shazam has always been a favorite of the App Store, having been downloaded over a billion times. Apple also said it was consistently one of the most popular apps on iOS and used 20 million times a day to identify songs.
"Apple and Shazam have a long history together," said Oliver Schusser, Apple's vice president of Apple Music in a statement released by the company. "With a shared love for music and innovation, we are excited to bring our teams together to provide users with even more great ways to discover, experience and enjoy music."
Apple rarely gives plans for everything it buys, except that it's a wonderful combination and a glorious future awaits.
But this time there is a little more clue.
Apple's statement continued: "The app will soon be offering its ad-free experience to all users so everyone can enjoy the best of Shazam without interruption.
Of course, Shazam has been heavily integrated with Siri for a while, so when you ask "Hey, Siri, what is that song?", Then Siri goes to Shazam's database to retrieve the answer.
This will not change, although the application can be connected more intensively to Siri. In which case, what happens to Shazam on Android phones?
I do not think that spells the end of the application on Android – it would surely be a deeply unpopular move for Apple. Rather, it could become Shazam Powered By Siri, maybe, or in another way, tell Android users that if they had only one iPhone, they would could have an even better musical research experience. And note that Apple's statement says it will make Shazam ad-free for all users – this includes Android, by definition. Deleting ads may mean that joint marketing campaigns are a thing of the past.
Google is sometimes accused of making iOS versions of its apps like Google Maps better than its Android editions. I do not think that Apple will do something similar in the opposite direction.
Another quote from Apple's statement: "Through innovative innovation in music identification, Shazam helps users discover, interact and share video, audio or print content between devices and supports. Discovery."
It is this last point that intrigues me the most: discovering and following artists was one of the pillars of Apple Music when it was launched. This has changed over time when the original Apple Music interface has been deemed unsatisfactory, such as the Connect section to link fans to groups. Connect is still there, but far from being so important. Shazam can help strengthen this connection.
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Apple has announced today that it has purchased something: Shazam, the music and image recognition service.
Shazam, now part of Apple.David Phelan
Apple has made a lot of acquisitions, most of them being small businesses, some even more attractive brands, like the sleep analysis company Beddit last year, then very important purchases like the acquisition of 3 Billions of Beats.
So what should we do with the purchase of London-based Shazam, something that has been going on for five months? This is an important purchase, but no price has been given. According to sources cited by Tech Crunch, some estimate the figure at $ 400 million.
So, it's a lot cheaper than Beats but still considerable. It's also a bit less than the company's last valuation, when there was a round of financing that valued it at $ 1 billion.
Shazam is not a flyby operation. It's been a long time since smartphones appeared, launched in 2002, five years before the first iPhone.
Originally, you summoned Shazam by dialing 2580. How could you remember such a number? Easy – it was the column of numbers that went down the middle of the keyboard. It does not work anymore, by the way.
Such simple elements of simple design have characterized Shazam. He has since added recognition of other types of audio and video clips to identify songs, movies, and television shows.
It has added AR features where brand codes can be analyzed to unlock offers. As Digital Trends says, it has partnered with companies such as the Beam Suntory brand of spirits, maker of Jim Beam and other beverages, to create AR marketing campaigns.
The logo of Shazam Entertainment Ltd. is posed on a wall while an employee uses a smartphone in this photo arranged at the company's headquarters in London, UK, Friday, July 26, 2013. US billionaire Carlos Slim has invested $ 40 million in London business software-based with over 70 million active users each month. Photographer: Simon Dawson / Bloomberg
He has always been popular. Apple said today that Shazam has always been a favorite of the App Store, having been downloaded over a billion times. Apple also said it was consistently one of the most popular apps on iOS and used 20 million times a day to identify songs.
"Apple and Shazam have a long history together," said Oliver Schusser, Apple's vice president of Apple Music in a statement released by the company. "With a shared love for music and innovation, we are excited to bring our teams together to provide users with even more great ways to discover, experience and enjoy music."
Apple rarely gives plans for everything it buys, except that it's a wonderful combination and a glorious future awaits.
But this time there is a little more clue.
Apple's statement continued: "The app will soon be offering its ad-free experience to all users so everyone can enjoy the best of Shazam without interruption.
Of course, Shazam has been heavily integrated with Siri for a while, so when you ask "Hey, Siri, what is that song?", Then Siri goes to Shazam's database to retrieve the answer.
This will not change, although the application can be connected more intensively to Siri. In this case, what happened to Shazam on Android phones?
I do not think that spells the end of the application on Android – it would surely be a deeply unpopular move for Apple. Rather, it could become Shazam Powered By Siri, maybe, or in another way, tell Android users that if they had only one iPhone, they would could have an even better musical research experience. And note that Apple's statement says it will make Shazam ad-free for all users – this includes Android, by definition. Deleting ads may mean that joint marketing campaigns are a thing of the past.
Google is sometimes accused of making iOS versions of its apps like Google Maps better than its Android editions. I do not think that Apple will do something similar in the opposite direction.
Another quote from Apple's statement: "Through innovative innovation in music identification, Shazam helps users discover, interact and share video, audio or print content between devices and supports. Discovery."
It is this last point that intrigues me the most: discovering and following artists was one of the pillars of Apple Music when it was launched. This has changed over time when the original Apple Music interface has been deemed unsatisfactory, such as the Connect section to link fans to groups. Connect is still there, but far from being so important. Shazam can help strengthen this connection.
If you liked this story, you might also like:
Week In Wearables: Apple Watch Series 4 ECG Delay, Boston Doc Uses Quell
Amazon launches new Echo Dot, Echo Show, Echo Auto: Alexa will be everywhere
Eight things that no one has talked to you about the Apple iPhone XS and the iPhone XS Max
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