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Would have, Apple AAPL can launch a low-cost streaming TV dongle, as reported in The Information.
The device, which is expected to support Apple's next streaming service, could help the company extend its content to users, especially those who do not own Apple devices.
Notably, reports suggest that the company could give its content free streaming to Apple device owners only.
With the recent reduction in production and lower demand for Apple iPhone products, coupled with the rising price of the iPhone, the company is exploring new ways to promote its services to prevent a limited consumption of users.
Apple wishing to sell a standalone subscription for its original content, by code Recode, other services such as Apple music and Apple news should be part of the device.
Apple faces fierce competition in the streaming market
The Apple device can be similar to existing streaming keys, such as GOOGL's Google Chromecast (Alphabet), Amazon's AMZN Fire TV, and Roku's ROKU broadcast key.
However, the price of the Apple dongle should be significantly lower than that of its high-end broadcast box, the Apple TV, which loses more and more market share in the space of streaming devices of videos on the Internet.
Although Apple's customers are loyal, extending its reach to a global audience should allow the company to withstand competition from Netflix and Amazon Prime. The two companies not only expand their global presence, but also create more and more local content to increase their market share.
However, Apple's next streaming service is expected to increase its share of sales, which has become the company's new cash cow in recent quarters. The company has achieved a turnover of $ 9.981 billion in the fourth quarter of fiscal 2018, up 17% over the previous year.
Apple Inc. Revenue (TTM)
Apple Inc. Revenue (TTM) | Apple Inc. Quote
Original content
Apple currently plans to spend $ 1 billion in original programming in 2018 and is expected to invest $ 4.2 billion in the same situation by 2022.
Before the launch of its streaming service, the company signed major contracts with Oprah Winfrey, Octavia Spencer, Reese Witherspoon, Jennifer Aniston, Spielberg Steven, Francis Lawrence, Damien Chazelle, Night Shyamalan and Kristen Wiig. beginning.
In addition, Apple's focus on acquiring / partnering with Oscar-winning content creators, targeting unique and engaging content in the era of major contracts with leading stars to attract audiences, should help the company to create a place in the competitive market.
Apple currently has a Zacks Rank # 3 (Hold). You can see The complete list of Zacks actions # 1 at current rank (strong buy) here .
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The views and opinions expressed in this document are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.
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