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Next Friday, the Apple iPhone XR will be launched. According to Robert Cihra, an analyst at Guggenheim Securities, the release of the most affordable iPhone 2018 will have a negative effect on one of the most important indicators observed by analysts following Apple. This is the average selling price (ASP) of the iPhone. Last year, Apple piloted the iPhone X, a high-end device, at an ASP well above $ 700 on the $ 651 of 2016.
But Cihra says that this growth of ASP will not happen again for the 2019 fiscal year because of the $ 749 starting price of the iPhone XR. In terms of analysis, the device is what they call "dilutive ASP". The low price of the phone combined with the perfect combination of features should reduce sales of iPhone XS and iPhone XS Max, more expensive. But Cihra adds that the iPhone XR might well attract businesses from those who are looking to upgrade their old models to iPhone 6, iPhone 6s and iPhone 7. He sees that the device endowed with 39; an LCD screen surpasses 50% sales of the iPhone 8 from last year.
In fact, the analyst expects the iPhone XR to account for 40% of iPhone sales in the current quarter, reaching 50% for the second fiscal quarter ending in March. He says that the most expensive unit, the iPhone XS Max, will continue to sell the iPhone XS with a margin of 3-1.
The analyst hopes Apple will release 47 million handsets for its fourth quarter, which ended late last month. That would be a 1% gain from one year to the next. For the holiday quarter, it expects Apple to announce 80 million iPhones, a gain of 3% over the first quarter of the previous year. The ASP should be up 24% from one year to the next for the September quarter, returning to 6% for the current quarter. It also indicates that the Apple Watch, punctuated by the new 4 series, will be part of the category "Other products" of Apple, which is growing fastest, with a growth of 38% for the first time. 2018 and 24% for the 2019 financial year.
As for Apple's iPad, Cihra expects that, for the fourth quarter of Apple's fiscal year ended in September, shipments rose 1% from the end of the year. one year on the other. It is estimated that service revenues increased 14% to $ 9.7 billion in the same quarter.
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