Apple partners with Salesforce to increase iOS integration into business



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By Malcolm Owen
Monday, September 24, 2018 at 6:17 am (Eastern Time)

Apple is working with Salesforce to improve the operation of the Customer Relationship Management platform on iOS, including the new features of the main Salesforce application and the introduction of tools for developers to create native iOS apps that use the Salesforce service.

As part of this partnership, Salesforce will modify its Salesforce Mobile app to provide customers with "rich iOS experiences" that take advantage of unique operating system features, including Siri ShortCuts, Face ID, and Business Chat, which are being released. scheduled for early 2019. As part of this initiative, Salesforce will launch next year its very first Trailhead mobile app intended for the company's learning platform. Other iOS applications will also be designed to meet the specific needs of different sectors and small businesses.

To help developers, companies are developing the first Salesforce Mobile SDK, which will be optimized for the Swift programming language, which is scheduled to be released by the end of 2018. The native SDK is designed to allow businesses to build and deploy new products. apps for iPhone and iPad. using the Salesforce Lightning platform.

Finally, to encourage developers to improve their skills and advance their careers, Apple will launch a new iOS app development track, designed to teach anyone how to create native iOS apps in Xcode with Swift.

"We are excited to be working with Salesforce and their leading customer relationship management system will embrace native iOS and provide new exclusive features for the iPhone and iPad," said Apple CEO Tim Cook. "With the powerful combination of the iPhone, iPad and iOS – the best hardware and software for business – with native Salesforce apps and the new Salesforce SDK, we can deliver a great customer experience to business customers. whole world.

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