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Apple has had discussions about the introduction of such a product, the price of which would be lower than the price Apple TV and could be plugged into the back of a TV.
The company would consider using such a device to promote an upcoming streaming service. A lower cost Apple TV Dongle would make the service, which will be available only on Apple devices, more accessible to potential buyers.
At present, Apple's only TV product is the Apple TV, priced at $ 179 for the Apple TV 4K and $ 149 for the non-4K version. The current TV dongles of Amazon and Google are much cheaper, between 25 and 35 dollars.
According to rumors, Apple plans to launch a streaming service next year, perhaps as early as March, which is expected to be launched in more than 100 countries in 2019.
Apple may offer the standalone broadcast service or bundle it with Apple Music and a subscription to Apple News including Texture, the magazine service it has purchased.
The original TV content created by Apple could be made available for free on iPhone, iPad and Apple TV users via the TV application. Apple is also negotiating agreements to provide access to subscription channels such as HBO and STARZ.
For its streaming service, Apple has more than a dozen original TV shows in progress and has signed agreements with film production companies. You will find a complete list of all the projects being applied in our Apple TV summary.
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