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If you think you own equipment that you buy digitally, such as music, movies or books on the Apple iTunes Store, you may want to think again or, from least, pay attention to the user agreement. It turns out that digital property is not as simple as the Internet is learning now.
A Canadian Twitter user named Anders G da Silva He recently released a screen shot of the response he received from Apple when he discovered that three movies that he had purchased from iTunes had disappeared from his library. As you can see in the Tweets below, the content has been removed from the iTunes Store as it is no longer available and has therefore been removed.
Me: Hey Apple, three movies that I bought have disappeared from my iTunes library.
Apple: Oh yes, these are not available anymore. Thank you for buying them. Here are two movie rentals on us!
Me: Wait … WHAT ?? @tim_cook When did this become acceptable? pic.twitter.com/dHJ0wMSQH9– Anders G da Silva (@drandersgs) September 10, 2018
Now, you're probably saying something like, "but he bought the movies, they can not just pick them up without giving him a refund, right?" In fact, it's wrong. It turns out that, technically, every time you buy digital media – movies, books or anything else – you do not actually own them. It stays in the cloud and that means that when the cloud can no longer offer it, it disappears, making the purchase more profitable than an indefinite lease, which Apple somehow explains to da Silva in a second message that he also shared.
"Please note that the iTunes / App Store is a showcase that offers content providers a platform or place to sell their articles," reads in part. "We can only offer what has been made available to us through the studios or the distributor, and since the content provider has removed those films from the Canadian store, I can not provide you with copies of the films."
Apple added that they could not repay da Silva for purchases, but offered two movie rentals of his choice as compensation.
And the idea that digital content can simply be made unavailable is not exclusive to Apple. Even Amazon notes in its fine print that the content purchased for Kindle is only licensed, not sold, and that the online giant has the right to delete content. In 2009, they did exactly that with George Orwell's "1984" and "Animal Farm", although in those cases they removed the content after discovering that the seller was offering them rights to the books.
The Da Silva experience became viral as all eyes were turned to Apple for its special event today unveiling the new range of iPhones, watches and more. Although it does not hurt the appetite of consumers for new offers Remember that in an ever more digital world, the only things you actually have are the ones you buy in print.
Have items disappeared from your iTunes after being removed from Apple? What do you think of the somewhat complicated world of digital property? Let us know in the comments below!
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